ABM Strategist / Planner

MOI Global; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player seeks a talented ABM Strategist/Planner to join their London team. This hybrid role is perfect for a strategic thinker passionate about B2B marketing. You'll help elevate a major client in the communications technology space by crafting comprehensive ABM strategies that drive engagement and growth. Collaborate with cross-functional teams to deliver innovative solutions and insights that resonate with senior stakeholders. With a commitment to creativity and excellence, this role offers a unique opportunity to shape the future of B2B marketing and make a significant impact.

Benefits

Company Pension

Flexible Working Policy

23 Days Paid Leave

Cycle to Work Scheme

Refer a Friend Scheme

Access to Training Platform

Employee Rewards Program

Wellness Days

Qualifications

• Proven experience as a strategic planner in a B2B agency or client-side.
• Ability to simplify complex data and messaging.

Responsibilities

• Developing a deep understanding of client’s business and customers.
• Planning effective ABM marketing strategies and messaging frameworks.

Skills

Strategic Planning

ABM Experience

B2B Knowledge

Research Skills

Stakeholder Engagement

Education

Bachelor's Degree

Job description

We have an immediate need for a fabulous, free-range ABM Strategist/Planner to become an extension of our team at MOI in London. We have landed a whale in the B2B tech space and would like someone who can be somewhat dedicated to the account, especially in the first few months, to help us take a client from the proverbial zero to hero on the ABM front.

The ask is to support from a strategy and planning perspective, mapping quick wins to start showing traction while building out a complete GTM strategy that has ABM at the heart of all things marketing. It’s a dream space for anyone who believes ABM should be the marketing strategy, not just a part of it.

This is a hybrid role based in London, UK. The successful candidate is expected to work from the office 2 days per week.

Our ideal candidate will have:

• Proven experience as a strategic planner in a B2B agency (or client-side if you have a healthy respect for the agency experience)
• ABM experience in 1:1, 1:Few and 1:Many
• Knowledge on how B2B businesses operate, the markets in which they exist, and how they generate revenue
• Experience working with global clients, ideally in the communications technology space
• Ability to simplify the complex, whether its data or messaging or communicating the comms plan
• Ability to draw out insights from research and interviews to inform our approach
• Confidence leading a room, whether workshopping or presenting – able to engage and collaborate with senior stakeholders

Key Responsibilities Include:

• Developing a deep understanding of our client’s business, industries and customers
• Using primary and secondary research sources, distil insights from what the data is telling us about the market and customers
• Planning effective ABM marketing strategies including account prioritisation, audience targeting, joint value propositions with partners, messaging frameworks and comms plans for a long-term tiered approach to ABM
• Developing inspiring, insight-led creative and/or content briefs
• Working side-by-side with our Account, Subject Matter Expert and Creative Strategy + Creative, Digital and Media teams to ensure that our campaigns and content align with the strategic imperatives
• Optimising campaigns, finding new methods to turn heads and achieve growth for this global account

Areas of Focus:

• The client is in the communications technology space and will be partnering with MOI to bring effective ABM thinking into everything they do
• There is huge potential for this role to be part of creating a new global model and a three year plan designed ultimately to make them best-in-class in ABM
• The client wants to upskill, learn and develop their ABM capabilities – so you will be educating and nurturing different constituents on this journey to best-in-class
• The client will need a holistic solution spanning creative, campaigns, media, data, technology and innovation so you will need to flex between the different components and be part of the solution for connecting it all together

What we offer

• Company pension
• Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
• Cycle to work scheme
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Dubai, Singapore, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our approach to strategy-informed creative thinking. Our Turning Heads methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which create change and empower our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.