Audience & AdTech Leader: Strategy, Automation & Impact

Publicis Groupe ANZ; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe ANZ in Greater London is seeking an Audience & AdTech Associate Director to lead audience strategies and enhance digital engagement across channels. The role focuses on integrating strategy, data, and technology to achieve impactful results while overseeing audience infrastructure and quality control.

Ideal candidates should have extensive AdTech experience, knowledge of audience segmentation, and strong communication skills. This position also offers a comprehensive benefits package including pension, life assurance, and private medical coverage.

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation.
• Deep understanding of audience segmentation and data activation.
• Knowledge of AdTech ecosystems including ad servers and DSPs.

Responsibilities

• Lead the end-to-end audience strategy and performance measurement.
• Design scalable frameworks for connecting data across channels.
• Oversee audience infrastructure and ensure quality and operational excellence.

Skills

AdTech experience

Audience strategy

Data activation

Cross-platform delivery

Communication

Team leadership

Job description

Publicis Groupe ANZ in Greater London is seeking an Audience & AdTech Associate Director to lead audience strategies and enhance digital engagement across channels. The role focuses on integrating strategy, data, and technology to achieve impactful results while overseeing audience infrastructure and quality control.

Ideal candidates should have extensive AdTech experience, knowledge of audience segmentation, and strong communication skills. This position also offers a comprehensive benefits package including pension, life assurance, and private medical coverage.