Audience & AdTech Leader: Strategy, Automation & Impact

Publicisgroupe; Greater London; On-site; GBP 80,000 - 100,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicisgroupe is seeking an Audience & AdTech Associate Director in Greater London to shape audience strategies and enhance AdTech capabilities across media ecosystems. The role combines strategy, data, and technology to improve digital experiences and requires strong leadership and communication skills.

The ideal candidate will have extensive experience in AdTech and audience strategy, influencing cross-functional teams to drive results in a diverse environment. The position offers a range of core benefits, including Pension and Private Medical cover.

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
• Deep understanding of audience segmentation, data activation, and cross-platform delivery.
• Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms.
• Experience translating data privacy requirements into practical, compliant activation strategies.
• Ability to design scalable processes and introduce automation to improve performance and efficiency.
• Confident communicator who can simplify complex concepts and influence a range of stakeholders.
• Experience leading or mentoring teams, with a collaborative and supportive leadership style.

Responsibilities

• Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement.
• Design scalable frameworks that connect first-party, contextual, and partner data across channels.
• Oversee audience infrastructure and governance, ensuring quality and operational excellence.
• Translate data, analytics, and modeling insights into actionable audience strategies that drive results.
• Shape AdTech strategy across ad serving, tagging, and tracking.
• Drive automation initiatives that improve efficiency and reduce manual processes.
• Partner with cross-functional teams to lead stakeholders across marketing, data, product, and privacy.

Skills

Strong experience in AdTech

Audience strategy

Digital activation

Understanding of audience segmentation

Data activation

Knowledge of AdTech ecosystems

Data privacy requirements

Scalable process design

Confident communication

Team leadership

Job description

Publicisgroupe is seeking an Audience & AdTech Associate Director in Greater London to shape audience strategies and enhance AdTech capabilities across media ecosystems. The role combines strategy, data, and technology to improve digital experiences and requires strong leadership and communication skills.

The ideal candidate will have extensive experience in AdTech and audience strategy, influencing cross-functional teams to drive results in a diverse environment. The position offers a range of core benefits, including Pension and Private Medical cover.