Audience Associate Director

Publicis Groupe ANZ; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe ANZ in Greater London is seeking an Audience & AdTech Associate Director to lead audience strategies and enhance digital engagement across channels. The role focuses on integrating strategy, data, and technology to achieve impactful results while overseeing audience infrastructure and quality control.

Ideal candidates should have extensive AdTech experience, knowledge of audience segmentation, and strong communication skills. This position also offers a comprehensive benefits package including pension, life assurance, and private medical coverage.

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation.
• Deep understanding of audience segmentation and data activation.
• Knowledge of AdTech ecosystems including ad servers and DSPs.

Responsibilities

• Lead the end-to-end audience strategy and performance measurement.
• Design scalable frameworks for connecting data across channels.
• Oversee audience infrastructure and ensure quality and operational excellence.

Skills

AdTech experience

Audience strategy

Data activation

Cross-platform delivery

Communication

Team leadership

Job description

Overview

We are hiring an Audience & AdTech Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.

Responsibilities

• Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement
• Design scalable frameworks that connect first-party, contextual, and partner data across channels
• Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence
• Translate data, analytics, and modelling insights into actionable audience strategies that drive results
• Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future‑ready foundation
• Drive automation initiatives that improve efficiency, reduce manual processes, and support scale
• Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment
• Deep understanding of audience segmentation, data activation, and cross-platform delivery
• Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms
• Experience translating data privacy requirements into practical, compliant activation strategies
• Ability to design scalable processes and introduce automation to improve performance and efficiency
• Confident communicator who can simplify complex concepts and influence a range of stakeholders
• Experience leading or mentoring teams, with a collaborative and supportive leadership style

Benefits

Zenith International offers a wide range of benefits to support our employees. Highlighted core benefits include Pension, Life Assurance, and Private Medical cover, alongside enhanced policies such as Reflection Days and Shared Parental Leave. Additional initiatives are also available.

EEO Statement

At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs — for example, related to disability, neurodivergence, or a health condition — please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change — building a culture where everyone feels seen, respected, and genuinely included.