Audience Associate Director

Zenith; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is seeking an Audience & AdTech Associate Director to shape how a leading brand connects with audiences at scale. This role blends strategy, data, and technology to build smarter digital experiences at the heart of Adobe.Pub.

Based in London, you will influence audience and AdTech capabilities across a high‑investment media ecosystem, lead cross‑functional teams, and turn data insights into measurable business impact.

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
• Deep understanding of audience segmentation, data activation, and cross‑platform delivery.
• Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms.
• Experience translating data privacy requirements into practical activation strategies.
• Ability to design scalable processes and introduce automation to improve performance and efficiency.
• Confident communicator who can simplify complex concepts and influence stakeholders.
• Experience leading or mentoring teams with a collaborative leadership style.

Responsibilities

• Lead the end‑to‑end audience strategy from segmentation to activation and measurement.
• Design scalable frameworks that connect first‑party, contextual, and partner data across channels.
• Oversee audience infrastructure and governance ensuring quality and efficiency.
• Translate analytics insights into actionable audience strategies that drive results.
• Shape AdTech strategy across ad serving, tagging, and tracking.
• Drive automation initiatives to improve efficiency and scale.
• Partner with cross‑functional teams across marketing, data, product, and privacy.

Skills

AdTech

Audience strategy

Data activation

Cross-platform

Data privacy

Automation

Stakeholders

Leadership

Tools

Ad servers

DSPs

Data platforms

Job description

Company Overview

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring an Audience & AdTech Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high‑investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.

Responsibilities

• Lead the end‑to‑end audience strategy, from segmentation and enrichment through to activation and performance measurement
• Design scalable frameworks that connect first‑party, contextual, and partner data across channels
• Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence
• Translate data, analytics, and modelling insights into actionable audience strategies that drive results
• Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future‑ready foundation
• Drive automation initiatives that improve efficiency, reduce manual processes, and support scale
• Partner with cross‑functional teams and lead stakeholders across marketing, data, product, and privacy functions

Qualifications

• Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment
• Deep understanding of audience segmentation, data activation, and cross‑platform delivery
• Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms
• Experience translating data privacy requirements into practical, compliant activation strategies
• Ability to design scalable processes and introduce automation to improve performance and efficiency
• Confident communicator who can simplify complex concepts and influence a range of stakeholders
• Experience leading or mentoring teams, with a collaborative and supportive leadership style

Benefits

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients’ office four days per week.

Equal Opportunity Statement

Zenith International is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.