Audi Used Car Area Manager

Dekra Automotive Ltd; Patchway; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave

Holiday buy and sell scheme

Private health insurance

Pension contribution

Employee referral scheme

Electric vehicle salary sacrifice

Eye test vouchers

Employee Assistance Programme (EAP)

Job summary

DEKRA Automotive Ltd is seeking an Audi Used Car Area Manager to oversee performance across approximately 25 retailers in the North West and Midlands, driving sales, quality and customer experience.

This field-based role requires strong relationship-building, KPI analysis, and the ability to coach retailer teams to deliver SMART improvement plans and meet Audi’s short- and long-term objectives. A company car and discretionary bonus accompany a salary band of £45-50k.

Qualifications

• Experience working with stakeholders in automotive/retailer environments.
• Understanding of core processes to deliver used car sales excellence.
• Ability to analyse business performance and financial awareness.

Responsibilities

• Build relationships with Audi retailers and field teams.
• Analyse performance data to identify opportunities for improvement.
• Create SMART action plans and monitor progress.
• Conduct retailer visits and provide coaching for better service and sales.
• Collaborate with Audi and DEKRA to share best practices and drive standards.

Skills

Retailer relationships

KPI analysis

Coaching

Market knowledge

Negotiation skills

Job description

Audi Used Car Area Manager

Location: Field Based - South West & M4 CorridorSalary: £45-50K DOE + 20% discretionary bonus + Company CarContract: Full-time, permanent

Do you want to boost the future towards a safe, secure and sustainable world

At DEKRA we deal with future topics in every field of work: from vehicle inspection to cyber security, from product testing to clean energies or from automated driving to artificial intelligence.

We anticipate technical developments early on and drive industry transformation as thought leaders.

For the exciting tasks that lie ahead we are looking for skilled and passionate people who want to grow and achieve their best in a global team.

Enthusiasts wanting to do meaningful work and to make a contribution as a trusted partner for our clients and for society. People like you.

A Day in the Life and the Impact You’ll Make:

As an Audi Used Car Area Manager, you’ll work across approximately 25 retailers throughout the North West and Midlands, helping used car departments improve sales performance, quality and customer experience.

Working closely with retailer management teams and Audi field colleagues, you’ll analyse performance data, identify opportunities for improvement and agree SMART action plans that deliver measurable results. You’ll build strong relationships across the retailer network, coach and support teams, and ensure retailers remain aligned with Audi’s short, medium and long-term objectives.

With a field-based role and a varied network of retailers, no two days will be the same as you work to drive professionalism, performance and continuous improvement across the Audi used car network.

What You’ll Do:

• Build strong relationships with Audi retailers and field teams, using KPI analysis and diagnostic meetings to identify opportunities to improve used car sales and quality.
• Assess and improve key areas of used car performance, including stock profile, vehicle preparation and presentation, customer enquiries, lead generation, handovers and follow-up.
• Create, implement and review SMART action plans, prioritising retailers with the greatest opportunities for improvement while maintaining effective relationships across the wider network.
• Conduct retailer visits, producing concise reports and providing coaching and guidance to support improved customer service, sales quality and operational performance.
• Work collaboratively with Audi and DEKRA teams to identify process improvements, share best practice and support the delivery of departmental standards, efficiency and profitability.

What You’ll Bring:

• Experience working effectively with a diverse range of stakeholders within a retailer or automotive environment.
• A strong understanding of the core processes required to deliver excellence in used car sales.
• The ability to analyse business performance and demonstrate practical commercial and financial awareness.
• Strong coaching and influencing skills, with the ability to develop the capability of stakeholders within retailer businesses.
• A good understanding of used car marketing strategies and how these can support retailer performance.
• Excellent communication, organisation and relationship-building skills.
• The confidence to work independently in a field-based role and manage priorities across a number of retailer sites.
• Good numeracy, literacy and IT skills.

Nice to Have:

• Experience identifying and capitalising on commercial opportunities within local or national automotive markets.
• Previous experience working within a franchised automotive retailer or manufacturer environment.
• Experience in a field-based performance improvement, consultancy, coaching or account management role.

What You’ll Receive for the Value You Bring:

• 25 days annual leave plus bank holidays
• Holiday buy and sell scheme
• Private health insurance
• Pension contribution
• Employee referral scheme
• Electric vehicle salary sacrifice scheme
• Eye test vouchers
• Employee Assistance Programme (EAP)

Let's create a safer world today.

At DEKRA we value your unique experiences, perspectives, and backgrounds. We are committed to an inclusive workplace for all team members.