Assistant Store Manager, FT (40 Hours) - London Oxford

Under Armour, Inc; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports apparel brand is seeking an Assistant Store Manager in London. The role involves driving daily operations, coaching a high-performing team, and delivering excellent customer service. Candidates should have retail experience, strong leadership skills, and the ability to analyze sales trends. This position offers opportunities for growth and a supportive work environment with a focus on equal opportunity. Applicants must be at least 18 years old and have a high school degree or equivalent. Benefits include employee discounts and wellness support.

Benefits

Generous employee discount on products

Comprehensive well-being support

Opportunities for growth and advancement

Monthly bonus incentive pay eligibility

Paid time off

Qualifications

• Minimum 1 year experience in a retail environment.
• Must be at least 18 years old.
• Fluency in local language required; basic English is a plus.

Responsibilities

• Support driving sales and profitability for the store.
• Recruit, hire, coach and retain a high-performing team.
• Analyze daily sales trends for strategic decisions.

Skills

Retail experience

Team leadership

Customer service

Analytical skills

Technology proficiency

Education

High school degree or equivalent

Tools

Point of Sale systems

Job description

Assistant Store Manager, FT (40 Hours) - London Oxford

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

As an Assistant Store Manager, you’re not just supporting the Store Manager, you’re helping lead the charge. From driving daily operations to coaching teammates and delivering results, you’ll play a key role in creating a high‑performing, customer‑focused store. Ready to lead, grow, and make an impact? Let’s go.

Your Impact

We count on our Assistant Store Managers to:

• Support the business plan by driving the achievement of sales, profitability, and other key objectives for the store
• Recruit, hire, coach and retain a high‑performing team
• Analyze daily sales trends to make real‑time strategic business decisions; manage payroll and schedule adjustments to maximize productivity
• Direct merchandising moves to maximize presentation and maintain brand standards of an organized and appealing sales floor
• Understand loss prevention standards and monitor store audit compliance and results
• Lead and/or rotate ownership of key areas such as Talent, Visuals, Operations to gain experience across all areas of the business
• Support omni‑channel efforts through the promotion of our Apps and Social campaigns and athlete contests
• Deliver a compelling vision and purpose encompassing UA’s Core Competencies, and functional behaviors
• Drive teammate engagement and development by recognizing and rewarding teammates for outstanding performance
• Recognize and resolve teammate performance issues
• Communicate priority issues to the Store Manager in a timely manner and collaborate on solutions
• Partner with Store Manager on reinforcement of Under Armour Policies and Procedures
• Perform other tasks as assigned by management

Qualifications & Requirements

To be considered for this role, you must meet these minimum requirements:

• At least 18 years old
• High school degree or equivalent
• 1 year experience in a retail environment
• Local language fluency required; basic English is a plus
• Available to work full time hours a week, including evenings, weekends, and holidays
• Comfortable with or willingness to learn technology (such as hand‑held and mobile devices)
• Can stand, lift, walk, bend and lift cartons weighing up to 25 lbs./12kgs during each work shift with or without an accommodation
• Knowledge and understanding of employment laws including compliance with federal, state, and local requirements

Benefits will include statutory entitlements in line with local labor laws (such as social security, paid leave, and pension contributions), along with company‑provided benefits which may include the following:

• Generous employee discount on Under Armour products
• Comprehensive well‑being support, including access to health and wellness resources
• Retirement and insurance benefits tailored to your local market
• Employee Assistance Program for personal, family, or work‑related support
• Opportunities for growth, learning, and career advancement across our global teams
• Monthly bonus incentive pay eligibilityPaid time off

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].