Assistant Store Manager (38 hours) - Birmingham

New Balance; Birmingham; On-site; GBP 20,000 - 28,000; Full time

Benefits offered by this job

Competitive compensation

Retail Bonus Scheme

Great development opportunities

Inclusive European locations

Generous staff discount

Project involvement across Europe

Flexible uniform package

Job summary

New Balance in Birmingham seeks an enthusiastic retail supervisor/associate to join our team. You will engage customers, support the Store Manager, and help drive sales through outstanding service.

Ideal candidates will have supervisory experience, a passion for retail, and the ability to lead a team while maintaining store standards and KPIs. Flexible weekends and holidays are expected in this role.

Qualifications

• Team player with a collaborative approach.
• Experience supervising a retail team is required.
• Strong leadership and coaching ability.
• Knowledge of retail KPIs and performance metrics.
• Customer service-focused with sales drive.
• Passion for retail and sales.
• Willingness to learn and adapt.
• Competent with basic maths for tills and stock checks.
• Familiarity with POS systems.
• Clear, effective communication skills.
• Flexible availability, including weekends and holidays.

Responsibilities

• Analyze store performance (bestsellers, space allocation) and implement changes to boost productivity.
• Deliver outstanding customer service and drive sales through the customer experience.
• Meet or exceed customer expectations and train the team accordingly.
• Train the team on products, NB technologies, and seasonal lines.
• Assist with rota planning and scheduling.
• Minimise losses through loss-prevention procedures.
• Support recruitment, onboarding, training and development of the store team.
• Act as key holder and perform store duties on the shop floor and back of house.
• Handle enquiries and escalate customer complaints as needed.
• Ensure understanding of store operations and policies via the retail game changer.
• Follow all company policies and procedures.
• Perform other duties as required by the Store Manager.

Skills

Team Player

Supervisory experience

Lead and coach a team

Retail KPIs

Customer service

Retail passion

Desire to learn

Basic maths

POS systems

Effective communication

Flexible schedule

Job description

JOB MISSION

New Balance is more than just a sportswear brand – we are a family. We want people to join our team who can develop with us as we continue our journey as a growing brand. Our retail stores are looking for associates who can engage, excite, educate and entertain our consumers from the moment they walk through the door. We need your passion and the desire to be a true brand ambassador as well as your genuine love for working with customers and supporting the Store Manager in day-to-day operations of the store.

MAJOR ACCOUNTABILITIES

• Analyses the performance of the store (for example, bestsellers, space allocation, etc.) and makes the necessary adjustments to increase productivity and efficiency
• Delivers total customer satisfaction via our service model and boosts sales through the customer experience, using advanced sales techniques to achieve results
• Understanding customer expectations and training your team to always reach or exceed their expectations
• Guides and provides training to all team members in relation to products, NB technologies and seasonal products
• Assists in co-ordinating rotaand scheduling
• Minimises losses implementing, monitoring, and tracking all procedures of loss prevention
• Supports the recruitment, induction, training, and development of the store team
• Key holder for the store andan active member on the shop floor and back of house carrying out retail duties - sales, customer service, stock control
• Dealing with enquiries and an escalation route for customer complaints
• Understanding and supporting store operations, policies and procedures via the retail game changer
• Adhere to company’s policies and procedures
• Perform other duties that as required from the business or Store Manager

REQUIREMENTS FOR SUCCESS

• Team Player
• Proven experience in a supervisory position
• Ability to lead and coach a team
• Knowledge of retail KPIs
• Previous experience in retail desirable
• Demonstrate customer service skills
• A passion for retail and sales
• Desire to learn
• Ability to perform basic maths and general retail operational processes
• Understanding of POS register systems
• Effective communication skills
• Flexible work schedule including weekends and holidays

ADDITIONAL BENEFITS

• Competitive compensation
• Potential to earn more through our Retail Bonus Scheme
• Great development opportunities
• Inclusive working environments across all our European locations
• Generous staff discount
• Project involvement across our European region
• Flexible uniform package