Assistant Marketing Manager

JR United Kingdom; Colchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise de renommée recherche un professionnel du marketing expérimenté pour gérer des campagnes de publicité et des stratégies de marque. Le poste nécessite une expertise en marketing de consommation et une capacité à effectuer des analyses de marché détaillées pour optimiser la visibilité de la marque au Royaume-Uni.

Qualifications

• 4-5 ans d'expérience dans l'industrie FMCG/tabac.

Responsibilities

• Gérer et coordonner des stratégies de marque avec des influenceurs et des médias.
• Réalisations de recherches de marché et analyse des tendances.
• Développer des stratégies de marques ciblées pour augmenter les ventes.

Skills

Gestion des influenceurs

Analyse de marché

Stratégies publicitaires

Optimisation des ressources

Engagement des consommateurs

Job description

Social network you want to login/join with:

• Manage and liaise with influencers for brand promotion
• Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
• Conduct comprehensive market research, analyze competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
• Work closely with the Business Development and Product Marketing team to gather requirements, analyze business needs, and execute tailored solutions to meet objectives for UK market.
• Assist with developing annual budgets and provided insights to optimize resource allocation for campaigns.
• Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
• Monitor and analyzed sales promotion results to assess the cost-effectiveness of campaigns and optimize future strategies.
• Organize large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.

Requirements:

• 4-5 years experience in FMCG/tobacco industry