Assistant Marketing Manager

JR United Kingdom; Basildon; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the FMCG sector seeks a Marketing Manager to enhance brand visibility through comprehensive market research and strategic promotion. The role involves managing influencer relations and working closely with business development teams to optimize marketing efforts. This position requires 4-5 years of experience in the FMCG/tobacco industry.

Qualifications

• 4-5 years experience in FMCG/tobacco industry.

Responsibilities

• Manage and liaise with influencers for brand promotion.
• Conduct comprehensive market research and analyze competitors’ strategies.
• Develop and implement targeted brand strategies to boost sales.

Skills

Market research

Brand strategy

Influencer management

Advertising

Campaign analysis

Job description

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• Manage and liaise with influencers for brand promotion
• Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
• Conduct comprehensive market research, analyze competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
• Work closely with the Business Development and Product Marketing team to gather requirements, analyze business needs, and execute tailored solutions to meet objectives for UK market.
• Assist with developing annual budgets and provided insights to optimize resource allocation for campaigns.
• Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
• Monitor and analyzed sales promotion results to assess the cost-effectiveness of campaigns and optimize future strategies.
• Organize large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.

Requirements:

• 4-5 years experience in FMCG/tobacco industry