Sales Manager

PDM Analysis Ltd; London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company seeks a dynamic Sales Manager to shape and execute an innovative sales strategy aimed at expanding into new markets. The ideal candidate will have significant experience in B2B IT/software sales, coupled with strong leadership and communication skills. This role provides the opportunity for personal and professional growth within a collaborative environment and offers competitive remuneration with performance bonuses.

Benefits

Competitive salary with performance-based bonuses

Flexible remote working environment

Qualifications

• 3+ years' experience in B2B sales, ideally in a small company.
• Experience in software sales and leading sales teams preferred.
• Technical knowledge and ability to communicate complex concepts expected.

Responsibilities

• Develop and execute a strategic sales plan to align with company objectives.
• Manage full sales cycle from lead generation to closing deals.
• Build relationships with clients and provide sales forecasts to management.

Skills

Sales Acumen

Communication

Negotiation

Relationship Building

Education

Bachelor's degree in Business, Sales, Engineering, or related field

Tools

CRM software

Sales automation tools

Job description

Sales manager with competitive salary and performance based bonusAbout Us

PDM Analysis Ltd is a specialist company dedicated to the development and commercialisation of SCORG—our leading-edge software solution for the design and analysis of rotary positive displacement machines. Our software is trusted by industry leaders worldwide, and we are now looking for a dynamic and results-driven Sales Manager to develop a high-performing sales strategy expand into new markets and help us accelerate our growth.

This role offers an exciting opportunity for a proactive, strategic, and ambitious sales professional to play a key role in shaping our sales operations, working directly with the company directors to drive revenue growth, expand our customer base, and develop long-term partnerships.

The Role

As Sales Manager, you will be responsible for:

Developing and executing a strategic sales plan aligned with company objectives.

Identifying and cultivating new business opportunities in both existing and emerging markets.

Managing the full sales cycle—from lead generation to closing deals.

Building strong customer relationships with businesses, individual consultants, and academic institutions.

Collaborating with marketing and product teams to refine go-to-market strategies.

Staying ahead of industry trends and competitive insights to inform sales strategies.

Providing sales forecasts and performance reports to senior management.

Key Responsibilities Sales Leadership & Growth

- Define and implement a comprehensive sales strategy to achieve revenue targets.

- Initially, the focus will be on direct sales efforts and developing scalable sales process and best practices to support business growth.

- As the business expands, there may be an opportunity to recruit, develop and manage new sales representatives as required.

Business Development & Market Expansion

- Identify new revenue opportunities and establish relationships with prospective clients.

- Conduct targeted outreach through networking, cold calling, email campaigns, and industry events. Including, attending meetings with clients (as required) and agreed trade shows to promote the company and increase visibility.

- Develop tailored proposals that clearly communicate the value proposition of our software solutions.

- Negotiate contracts and pricing to secure profitable and sustainable deals.

Sales Operations & Customer Management

- Oversee the entire sales cycle—from prospecting to deal closure.

- Ensure effective use of Capsule CRM for lead tracking and customer relationship management.

- Deliver compelling sales presentations and software demonstrations.

- Address client concerns, provide technical insights, and ensure a high level of customer satisfaction.

Market Intelligence & Strategy

- Work closely with marketing and company leadership to align sales strategies with overall business goals.

- Analyse industry trends, customer needs, and competitor activity to identify growth opportunities.

- Provide regular sales reports, forecasts, and performance insights as well as recommendations for growth.

Who We're Looking ForRequired Skills & Experience

Technical Knowledge:

- Experience in software sales.

- Ability to quickly learn and master technical software packages.

- Familiarity with IT solutions, cloud computing, and hardware infrastructure, would be preferred.

Sales Acumen:

- Proven track record of meeting or exceeding sales targets in a competitive B2B IT/software sales environment.

- Ability to drive and close deals with small businesses, enterprise clients, and academia.

Communication & Relationship Building:

- Excellent verbal and written communication skills with the ability to articulate technical concepts to clients.

- Strong ability to develop and maintain long-term relationships with key stakeholders.

Negotiation & Commercial Strategy:

- Confidence in contract negotiation and pricing strategies to secure high-value deals.

Leadership & Team Development (preferred):

- Experience leading and growing a sales team, either in a formal management role or as a senior sales professional would be preferred but not essential.

Desired Qualifications

Bachelor's degree in Business, Sales, Engineering, or a related field with a focus on technology.

3+ years’ experience in B2B sales, ideally within a small company environment.

Proficiency in CRM software and sales automation tools.

Why Join Us?

Join a growing company with cutting-edge technology in a specialised field.

Play a pivotal role in shaping our sales strategy and future growth.

Be part of a collaborative and innovation-driven team.

Competitive salary with performance-based bonuses.

Flexible working environment – largely remote role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Software Development

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