Assistant Marketing Analyst

Morgan McKinley (Guildford); Chester; Hybrid; GBP 27,000 - 29,000; Full time

Job summary

A well-established company is seeking an Assistant Marketing Analyst to improve customer retention through data analysis and targeted marketing campaigns. The role involves working collaboratively within the marketing team to enhance the customer journey and drive engagement. This position offers a hybrid work model based in Chester, and requires strong analytical and communication skills.

Qualifications

• Experience with customer data platforms is essential.
• Knowledge of customer retention strategies is required.
• Strong analytical skills are crucial for this role.

Responsibilities

• Analyze customer data to enhance retention efforts.
• Develop and execute targeted marketing campaigns.
• Collaborate with the marketing team for campaign improvements.

Skills

Customer data platforms (SCV)

Customer retention knowledge

Interest in customer behaviour

Email and digital marketing

Analytical skills

Communication skills

Time management

Proactive mindset

Job description

Overview

Job title: Assistant Marketing Analyst

Hours: Monday - Friday 9.00am - 5.30pm

Salary: £27,000 - £29,000

Location: Chester, CH1

Hybrid Working: Yes, wfh Monday & Friday

Start date: ASAP

Contract: 12 months (Maternity cover)

Parking: No, but public parking and a % reimbursed

My client, a well-established company with a portfolio of successful brands, is seeking a Assistant Marketing Analyst to join their reputable Marketing Retentions Team on a contract basis.

Purpose of the Role

To help increase repeat bookings. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.

Key Responsibilities

• Use customer data to identify opportunities for improving retention
• Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
• Track campaign performance and suggest improvements
• Recommend target customer segments for direct mail, email and outbound call campaigns
• Work closely with the Client Engagement Manager to gather and share customer feedback
• Review and improve customer journeys to increase leads and conversion
• Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
• Collaborate with the Digital Acquisition team to share insights that support new customer growth
• Work effectively across the marketing team and with other departments
• Ensure all communications align with brand guidelines and provide a consistent customer experience

Skills & Experience Required

• Experience using customer data platforms (SCV)
• Knowledge of customer retention and lifecycle touchpoints
• Interest in customer behaviour and insights
• Background in email and digital marketing with a understandingof performance metrics
• Strong analytical skills
• Experience working with external partners and cross-functional teams
• Excellent communication and teamwork skills
• High attention to detail, with strong time management and organisational skills
• Proactive, customer-focused, and forward-thinking