Area Sales Manager – West & East Midlands

Western International Group(UK)Ltd; Wolverhampton; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Car Allowance

Employee Discounts

Free Parking & EV Charging

Staff Playroom

Job summary

A leading home appliance company in the UK is seeking a dynamic Area Sales Manager to oversee the West & East Midlands. This role involves driving sales, building relationships with retailers, and utilizing insights for market opportunities. The ideal candidate should have over 4 years in sales management, strong analytical skills, and a clean UK driving license. This position offers a car allowance, employee discounts, and other benefits.

Qualifications

• 4+ years in UK sales/account management, preferably in home appliances or consumer goods.
• Strong analytical skills using Excel and forecasting tools.
• Confident communicator with relationship-building abilities.
• Self-starter with a clean UK Driving License.

Responsibilities

• Drive sales of home appliances and lifestyle products.
• Connect with retailers and wholesalers in your region.
• Use market insights to spot opportunities.
• Collaborate with internal teams on stock and promotions.
• Deliver presentations and business reviews.

Skills

Account management

Analytical skills

Communication

Sales strategy

Relationship-building

Tools

Excel

Forecasting tools

Job description

Direct message the job poster from Western International Group(UK)Ltd

Western International Group UK Ltd is part of the globally renowned Western International Group—an international conglomerate with a rich heritage in electronics, home appliances, fashion, and retail. With roots in Dubai and a global presence, the Group serves over a billion customers worldwide.

In the UK, Western International Group brings a commitment to quality, innovation, and affordability. Our UK division focuses on enhancing everyday life with trusted, value-driven products—most notably Geepas, our flagship brand known for reliable electronic kitchenware and home appliances. With over 1,500 products and 500 million satisfied customers globally, Geepas is a name synonymous with dependability and practical excellence.

At Western International Group UK Ltd, we believe that small choices make a big impact—from morning coffee to family dinners. Our mission is to empower homes across the UK with smart, affordable solutions that make everyday living easier.

Extra Perks: Car Allowance | Employee Discounts | Free Parking & EV Charging | Staff Playroom

"Your territory. Your strategy. Your success — we just give you the stage to shine."

We’re looking for a dynamic, self-motivated Area Sales Manager to lead the West & East Midlands for Geepas.co.uk and our portfolio of trusted home, kitchen, and lifestyle brands.

This is your chance to grow sales, build strong retailer & wholesaler relationships, and make your mark with products people use and love every single day.

What You’ll Do

• Be the face of Geepas in your region – connecting with retailers, wholesalers & independents.
• Drive sales of home appliances and lifestyle products through strong partnerships.
• Spot opportunities using weekly performance reports & market insights.
• Work with internal teams to keep stock, promotions & forecasts on track.
• Deliver compelling presentations & business reviews.
• Stay ahead with deep product & competitor knowledge.
• 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
• Commercially sharp with strong analytical skills (Excel & forecasting tools).
• Confident communicator & natural relationship-builder.
• Self-starter who owns their territory and delivers results.
• Midlands wholesale/retail knowledge is a plus.
• Clean UK Driving License
• Creative freedom to test new ideas
• Training & career growth opportunities
• Employee discounts on our products

Hurry up and apply — we’re desperately waiting to connect with the right talent!

Qualifications

• 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
• Commercially sharp with strong analytical skills (Excel & forecasting tools).
• Confident communicator & natural relationship-builder.
• Self-starter who owns their territory and delivers results.
• Clean UK Driving License
• Midlands wholesale/retail knowledge is a plus.

Benefits

• Car Allowance
• Employee Discounts
• Free Parking & EV Charging
• Staff Playroom

Location: Birmingham, England, United Kingdom

This listing reflects a generic UK role; refer to the posting for current opportunities and application details.