Business Development Manager

Western Global; Manchester, Leeds; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Life Insurance 4x base

25 days holiday + bank holidays

Cycle to Work scheme

Car allowance

Job summary

Western Global is seeking a Business Development Manager to drive growth in the North region. This field-based role requires regular travel; you will visit customers 2-4 days per week while working from home on other days.

You will build relationships, identify new opportunities, and work with Inside Sales to meet budget, pricing, and product programs. Strong networking and communication with senior decision-makers are essential.

Qualifications

• 1–3 years proven sales experience in a similar role.
• Proven track record of full sales cycle management.
• Based in Manchester/Leeds area, willingness to travel 2–4 days/week.
• Experience in the industry is preferred.
• Strong negotiation and client requirements understanding.

Responsibilities

• Build and maintain relationships with customers; focus on retention and growth.
• Identify new business opportunities including markets and partnerships.
• Own regional sales budget, forecasting and performance.
• Collaborate with internal teams on sales initiatives.
• Serve as liaison between customers and internal teams; convey requirements.

Skills

Sales experience

Full sales cycle

CRM experience

Negotiation skills

Communication skills

Autonomous working

Analytical skills

Tools

NetSuite

Job description

Role: Business Development Manager

Hours: 37.5 Hours Per Week

Location: Remote, Manchester/Leeds Area(M62 Corridor)

Salary: £40,000 - £45,000 + Commission & Car Allowance

Who We Are:

Western Global delivers best-in-class storage solutions with speed and precision wherever and whenever power, fuel, and water are needed around the world. Our responsiveness and commitment to customer satisfaction have fueled our significant growth.

We pride ourselves on having a great culture that values caring, fearlessness, resilience, responsiveness, and accountability. Attracting and retaining talented individuals is crucial to our success. Our values aren’t just statements — they’re the foundation we stand on every day, and a promise we live out daily, driving us to be the kind of employer our team can rely on and the kind of partner our customers can trust. The strength of our teams and our internal culture are major contributors to our continued growth and success.

Even better, our teams enjoy working here. Western Global is proud to be a certified Great Place to Work across all locations!

The Role:

This role is primarily field‑based, covering the North area, with regular travel, focused on building and developing relationships with new, existing and previous customers. You will be on the road visiting customers 2-4 days per week, working from home on the remaining days, with periodic/occasional overnight stays also required. You will identify and drive growth opportunities, promote Western’s products and services to prospective clients, and ensure ongoing engagement across your customer base. Working closely with the Inside Sales Team, you will support customers’ purchasing needs while effectively communicating new and existing products, services and programmes. Other responsibilities include:

• Build, develop and maintain strong relationships with existing portfolio of customers through proactive account management, focusing on customer support, retention and growth.
• Identify, research and develop new business opportunities, including new markets, growth areas, products, services, partnerships, and innovative approaches to existing markets.
• Take full ownership and accountability for the regional sales budget, forecasting and performance delivery.
• Collaborate closely with internal teams to design and implement effective sales initiatives that drive revenue growth.
• Act as the primary liaison between customers and internal teams, ensuring customer requirements are clearly understood and successfully delivered.
• Communicate market intelligence internally, including opportunities, risks, challenges and trends affecting assigned accounts.
• Develop and execute customer-specific sales plans aligned to agreed budgets, pricing structures and costings.
• Work in partnership with Sales and Marketing teams to set and implement strategies informed by market and customer trends.
• Network with gold customers to identify evolving customer needs, maintaining regular engagement through visits, calls and industry events.

What will you bring to the role:

• A highly motivated sales professional with at least 1-3 years proven experience in a similar role; we're equally open to candidates earlier in their career who bring the right energy and drive.
• Proven track record of successfully managing the full sales cycle.
• Must be based in Manchester/Leeds area on the M62 corridor and willing to be on the road 2-4days per week, working from home the remaining days.
• Experience working in a similar industry.
• Ability to work autonomously in managing own diary.
• Demonstrable experience in negotiating and meeting clients’ requirements.
• Excellent analytical and organisational skills.
• Strong communication skills, both verbal and written as you will be conversing with senior level decision makers daily.
• Confident presenting to and engaging with customers and internal stakeholders at all levels.
• Must be team oriented with the ability to be flexible in pursuit of the larger goal.
• Must be a ‘people-person’ – someone who is approachable, easy to talk to, and trusted.
• A self-starter with the drive to exceed goals, overcome challenges and continuously develop.
• A competent CRM user ideally with experience of using NetSuite.

What Can We Offer You?

We offer a market competitive pay and benefits program, as well as opportunities for advancement, knowledge and skills development, and recognition of achievements. In addition, we offer the following benefits to our employees:

• Financial Incentives: Annual salary reviews and Life Insurance (4 X base salary).
• Generous Holiday: 25 days paid holiday + Bank Holidays (option to buy another 5 days).
• Personal and Family Time: Paid Volunteering and Enhanced Parental Leave.
• Retirement Planning: 5% Employer Contribution & 5% Employee Contribution.
• Health Incentives: Cycle to Work Scheme, Private Medical Insurance and access to Employee Assistance Programme (EAP) to support mental health.
• Salary sacrifice car lease scheme with significant tax and NI savings on electric cars.
• Personal and Professional Development opportunities with dedicated budgets for study support.
• Supportive work environment built on taking care of each other, decisiveness, resilience, responsiveness, and accountability with a reward and recognition scheme based on these values.

Our professional culture, our dedication to our employees, and career opportunities — these are just a few benefits we’re proud to offer. Our employees know every job is critical, and our commitment to each other and our customers drives innovation.

Western Global is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, religion, national origin, gender, sexual orientation, gender identity, disability, military/veteran status or other characteristics protected by law.