Area Sales Manager (London & South East)

JR United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an Area Sales Manager to drive growth in the vibrant pet trade market. This role involves managing an existing customer base while actively seeking new retail opportunities. The ideal candidate will have a strong background in account management and sales, coupled with excellent relationship-building skills. You will enjoy a competitive salary, bonus potential, and a hybrid company car. Join a rapidly growing company that values innovation and offers significant opportunities for personal and professional development.

Benefits

Hybrid Company Car

Competitive Salary

Bonus Structure

Qualifications

• Wealth of account management and sales experience in pet stores/garden centres.
• Ability to build sales arguments and influence decision makers.

Responsibilities

• Manage and nurture an established customer base across the South-East.
• Prospect for new stockists and provide training to retailers.
• Achieve sales growth and report against sales plans.

Skills

Account Management

Sales Experience

Relationship Building

Negotiation Skills

Presentation Skills

Job description

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Area Sales Manager (London & South East), london

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Client:

Bern Pet Foods

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Job Title: Area Sales Manager (Pet Trade)

Location: London & South-East

Job Sector: Pet Trade

Job Type: Permanent

Salary: Competitive + Bonus + Car (hybrid)

The highlights:

-Rapidly growing & exciting product market

-Premium brands with an outstanding reputation

-Existing customer base of quality independent pet shops & garden centres

-An established area with huge potential for development

The company:

A leading, highly successful and fast – growing importer and distributor of premium pet products to the independent and specialist pet trade.

The role:

As an experienced account management and business development professional from within the Pet/Garden Trade or similar, you will join this thriving business to manage, nurture and build on an established customer base of high – quality customers across the South-East (London, Essex, Kent, Surrey, Sussex, Berks, Oxon, Wilts, Hants, Dorset etc).

You will inherit an established business base and be targeted to achieve sales growth within these accounts whilst also prospecting for new, suitable retail customers.There will be an approximate 80/20 split of account management/new business.Duties will include:

• Build trusting relationships with pet shop owners using a consultative sales approach
• Actively prospect for new stockists by communicating and reinforcing the benefits of stocking the brands to retailers
• Provide training and education to retailers, owners and sales assistants
• Create eye catching product displays using point of sale and promotional material effectively
• Report against your sale plan on a weekly basis, achieving revenue, targets and KPI’s set by the business
• Journey plan to ensure call coverage targets are achieved and planned in the most effective and efficient way to reduce travel time
• Attend trade shows, sales meetings and training sessions when required
• Assist with the training of new colleagues when required

The person:

In order to be considered for the role of Area Sales Manager, you must possess the following;

• Based ‘on patch’ in the South-East of the UK (London, Essex, Kent, Surrey, Sussex, Berks, Oxon, Wilts, Hants, Dorset etc)
• A wealth of account management and sales experience gained from working with pet stores/garden centres etc.
• Experience of working with independent retailers, dealing with store owners and closing sales with decision makers
• A proven ability to open new accounts, extend ranges, win additional retail space and grow a sales territory
• The ability to build sales arguments, influence decision makers and close sales orders
• A positive and likeable personality enabling effortless relationship building
• Experience of running small training sessions with the confidence to do so
• Happy to travel regularly
• Able to work autonomously without close supervision
• Effective negotiation and presentation skills

The benefits:

The job holder will enjoy a competitive Salary+Bonus + hybrid Company Car.

Footnote

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Due to the overwhelming Application response we receive through various sources, should you not hear from us within one week, then please assume your application has been unsuccessful.