Area Sales Manager – Coventry (Field Sales)

CreatePay Limited; Coventry; On-site; GBP 80,000 - 100,000; Full time

Benefits offered by this job

£5,000 company car allowance + fuel

Uncapped commission

25 days holiday + bank holidays

Overseas sales incentives

Gym passes

CreatePay Rewards access

Job summary

CreatePay Limited is expanding its field sales team and seeks a driven Area Sales Manager for Coventry. This is a 100% field-based, new-business hunter role, not a home-working or account-management position.

You will win new B2B customers in your territory through self-generated leads and pre-booked appointments, meeting owners face-to-face and closing deals. You should be motivated by targets and commissions, with a track record of self-gen leads and closing new business in a fast-paced,

Qualifications

• Proven success in B2B field sales.
• Demonstrable track record of self-generating leads and closing new business.
• Experience in a target-driven, high-activity sales environment.

Responsibilities

• Identify, target, and win new B2B customers within your territory.
• Self-generate leads through cold calling, door-to-door prospecting, and local engagement.
• Attend a mix of self-generated and pre-booked appointments.
• Conduct face-to-face sales meetings with business owners and decision-makers.
• Present and sell payment solutions, tailoring proposals to needs.
• Close deals in the field and build a strong pipeline of opportunities.
• Meet and exceed monthly sales targets and manage activity and KPIs.

Skills

Hunter mindset

Self-generated leads

Closing deals

Face-to-face selling

Organisation in the field

Job description

Area Sales Manager – Coventry (Field Sales)

Coventry, United Kingdom | Posted on 27/10/2026

Area Sales Manager – New Business (Field Sales)

Location:

Coventry (Field-based)

Reporting to:

About CreatePay

CreatePay is a fast-growing provider of payment solutions, helping small to medium-sized UK businesses take payments more efficiently. We’re expanding our field sales team and are looking for driven new-business hunters who want high earnings, clear progression, and full ownership of their territory.

The Role – This Is a Hunter Role

This is a 100% field-based, new-business sales role.

It is not a home-working or account-management position.

As an Area Sales Manager, you’ll be responsible for winning new B2B customers across your territory through a mix of self-generated prospecting and pre-booked appointments. You’ll be out in the field meeting business owners face-to-face, pitching CreatePay’s solutions, and closing deals.

If you enjoy being on the road, thrive on targets, and are motivated by commission, this role will suit you perfectly.

Key Responsibilities

Proactively identify, target, and win new B2B customers within your territory

Self-generate leads through cold calling, door-to-door prospecting, and local business engagement

Attend a combination of self-generated and pre-booked appointments

Conduct face-to-face sales meetings with business owners and decision-makers

Present and sell CreatePay’s payment solutions, tailoring proposals to customer needs

Confidently handle objections and close deals in the field

Build a strong pipeline of new business opportunities

Consistently meet and exceed monthly sales targets

Accurately manage activity, pipeline, and performance against agreed KPIs

What Success Looks Like

Consistent achievement (and over-achievement) of monthly and quarterly targets

High levels of self-generated new business

Strong conversion rates from appointments to live, transacting customers

Growing territory revenue and personal earnings month-on-month

Experience

Proven success in B2B field sales

Demonstrable track record of self-generating leads and closing new business

Experience working in a target-driven, high-activity sales environment

Skills & Attributes

True hunter mentality – motivated by winning new business

Resilient, driven, and comfortable with rejection

Confident, professional communicator who builds rapport quickly

Highly organised and able to manage your own diary in the field

Comfortable working independently without constant supervision

Full UK driving licence and willingness to travel daily within your territory

(Experience in payments or financial services is desirable but not essential - full training provided.)

What’s in It for You

£5,000 company car allowance + fuel card

Uncapped commission with realistic £80,000+ OTE

25 days holiday + bank holidays

Regular sales incentives, including overseas trips

Free gym passes

Free access to CreatePay Rewards

Why Join CreatePay?

We’re building a high-performance sales culture where results are rewarded. You’ll have the freedom to run your patch, the support to succeed, and the earning potential to match your ambition. If you’re a genuine new-business salesperson who wants to be out in the field closing deals — we want to hear from you.