Area Sales Manager

Brakes Food Shop; Wolverhampton; Remote; GBP 30,000 - 36,000; Full time

Job summary

A leading company in the foodservice sector is seeking an Area Sales Manager to join their Independent Sales Team. This role focuses on building customer relationships, driving sales growth, and acting as a brand ambassador. The position offers a competitive salary, bonus, and the flexibility of a home-based contract.

Benefits

Company Car

Bonus

Home-based Contract

Qualifications

• Demonstrable experience of delivering against targets.
• Confident with modern technology to improve customer experience.

Responsibilities

• Build and leverage strong customer relationships.
• Grow and retain customers, delivering profitable volume growth.
• Act as a brand ambassador for Brakes.

Skills

Customer Relationship Management

Sales Growth

Problem Solving

Self-Motivation

Tools

Salesforce

Job description

Area Sales Manager - Homebased / Field Sales – West Midlands

Up to £33,000 + great bonus, company car & home-based contract

Here at Brakes, we’ve got ambitious growth plans. If you’re currently working in Field Sales or have the talent to match your ambition to thrive in the biggest and best Food Service sales force, and are passionate about forging a career in sales, we have a fantastic opportunity for an Area Sales Manager to join our Independent Sales Team.

What you'll be doing:

1. Build and leverage strong customer relationships through a natural curiosity in the independent sector.
2. Grow and retain customers, delivering profitable volume growth against targets.
3. Partner effectively with your customers to understand their growth plans, add value, and offer a wide range of practical solutions and products.
4. Understand competitor activity and proposals, ensuring you always offer your customers the best local solutions.
5. Work proactively with the Business Development Manager to understand new customer requirements and ensure a successful handover.
6. Act as a brand ambassador for Brakes in your local market.

You are highly service-focused, putting the customer at the heart of everything you do, providing the best solutions to support and enhance their business. Tenacious and resilient, you’re a self-starter with the drive and determination to succeed, with demonstrable experience of delivering against targets. You are self-motivated to develop yourself continuously, seeking improvement by learning from a diverse range of skills and experiences, and participating in L&D programmes. There are opportunities to progress into various commercial roles to develop your career.

You should be confident with our modernisation programme and the new technology to improve customer experience and performance. Experience with Salesforce is not essential but would be advantageous.

Additional Information

At Brakes, everyone is welcome. We focus on your potential and unique talents, fostering a diverse and inclusive culture where everyone has a voice and equal opportunities. We are committed to ensuring everyone feels part of our business, caring for one another, and connecting the world through food and trusted partnerships. If you need adjustments during the recruitment process, contact our resourcing team for support.

About Brakes

Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. We deliver high-quality fresh and frozen food from our nationwide distribution centres to pubs, restaurants, schools, care homes, and hospitals. Our 8,000-strong workforce is dedicated and proud to be part of this vital service, and we are growing!