Area Sales Manager

Guardsman Safety Solutions; West Midlands; On-site; GBP 29,750 - 46,500; Full time

Benefits offered by this job

Company car

Bonus potential

Job summary

Bunzl Guardsman Safety Solutions – Wednesbury is seeking an Area Sales Manager to cover the Midlands and Wales. You will manage and grow an established portfolio while winning new business across the patch, delivering strong commercial results.

In this field-based role you’ll work with internal teams to improve margins, develop customer plans, and drive revenue. A proven B2B sales track record and a full UK driving licence are essential.

Qualifications

• Proven success in a complex B2B sales environment.
• Strong track record of key account management and new business wins.
• Commercially astute with the ability to manage margin and contract performance.
• Excellent communicator with confidence presenting and negotiating at all levels.
• Highly organised with strong planning and workload management skills.
• A proactive, self-motivated approach with a hunger to outperform targets.
• Full UK driving licence.

Responsibilities

• Managing, nurturing and expanding an existing customer portfolio.
• Identifying, targeting and winning new business opportunities (£50k–£1m+).
• Producing customer business plans aligned to budget and growth targets.
• Preparing quotes and supporting tender submissions to ensure strong commercial returns.
• Working collaboratively with Sales, Purchasing and Contracts teams to win major opportunities.
• Growing sales and margin by extending product range, volume and own-brand solutions.
• Building long-term customer relationships through regular meetings and site visits.
• Managing pricing, customer expectations and contract retention.
• Providing monthly reporting to customers and senior management.
• Ensuring company vehicle safety and compliance with driving regulations.

Skills

Complex B2B sales

Key account management

Margin management

Negotiation

Organisation & planning

Self-motivation

Full UK driving licence

Job description

Bunzl Guardsman Safety Solutions – Wednesbury (Field-based Midlands/Wales)

Salary - £35,000 + Bonus + Car

Bunzl Guardsman Safety Solutions is looking for a driven, commercially minded Area Sales Manager to join our growing team. This is a high-impact role where you’ll manage and grow an established portfolio, while also winning new business across the Midlands and Wales.

If you’re a proven B2B sales professional who thrives on building relationships, spotting opportunities, and delivering results – we want to hear from you.

The Role

As Area Sales Manager, you’ll take ownership of key customer accounts and develop a strong pipeline of new business opportunities. You’ll work closely with internal teams to deliver outstanding customer solutions, improve margins, and grow revenue across your patch.

What You’ll Be Doing

• Managing, nurturing and expanding an existing customer portfolio
• Identifying, targeting and winning new business opportunities (£50k–£1m+)
• Producing customer business plans aligned to budget and growth targets
• Preparing quotes and supporting tender submissions to ensure strong commercial returns
• Working collaboratively with Sales, Purchasing and Contracts teams to win major opportunities
• Growing sales and margin by extending product range, volume and own-brand solutions
• Building long-term customer relationships through regular meetings and site visits
• Managing pricing, customer expectations and contract retention
• Providing monthly reporting to customers and senior management
• Ensuring company vehicle safety and compliance with driving regulations

What We’re Looking For

• Proven success in a complex B2B sales environment
• Strong track record of key account management and new business wins
• Commercially astute with the ability to manage margin and contract performance
• Excellent communicator with confidence presenting and negotiating at all levels
• Highly organised with strong planning and workload management skills
• A proactive, self-motivated approach with a hunger to outperform targets
• Full UK driving licence

Why Bunzl Guardsman?

This is more than a sales role it’s a chance to join the Bunzl family, a global leader with outstanding career development opportunities. You’ll be part of a business that values ambition, teamwork and customer excellence, with the support and tools to succeed.

Diversity & Inclusion

At Bunzl Guardsman, we are committed to creating an inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from all backgrounds and are proud to be an equal opportunities employer. We believe diversity drives innovation and strengthens our teams, helping us better serve our customers and communities.