Area Sales Manager

Sauce People Ltd; Reading; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Company vehicle

Monthly commission

Starter bonus

Hybrid working

Job summary

Sauce People Ltd in Reading area seeks a field-based sales professional to cover Berkshire and Oxfordshire, promoting professional groundcare machinery. You will demonstrate equipment, advise customers and manage your own territory with autonomy.

We welcome experienced sales pros or engineers/technicians transitioning to a commercial role, with a company vehicle, monthly commission and starter bonus, plus hybrid diary flexibility and formal training.

Qualifications

• Experience in groundcare, machinery sales, or a background as a greenkeeper, course manager or machinery technician.
• Strong communication and relationship–building skills.
• Commercially aware and comfortable working to targets.
• Good IT literacy (Microsoft Office, CRM systems).
• Full UK driving licence; flexible to travel in Berkshire/Oxfordshire.
• Based in or around Reading or nearby, with willingness to travel across the region.

Responsibilities

• Sell professional groundcare equipment across Berkshire and Oxfordshire.
• Build relationships with new and existing customers.
• Demonstrate machinery on site and support customers with technical guidance.
• Represent both traditional and autonomous groundcare solutions.
• Plan your territory, manage your pipeline and attend industry events when required.

Skills

Sales experience

Communication

Relationship building

CRM systems

IT literacy

Driving licence

Tools

CRM systems

Job description

Groundcare Machinery Sales – Berkshire & Oxfordshire

Field‑Based | Home‑Based in or around Reading

A great opportunity for someone who enjoys working with professional groundcare machinery and wants a role with autonomy, variety and strong customer contact.

This position covers Berkshire and Oxfordshire, working with market‑leading groundcare brands supplied to local authorities, estates, sports facilities and commercial contractors. You’ll be demonstrating equipment, advising customers, and managing your own territory day‑to‑day.

We’re open to experienced sales professionals or engineers/technicians who understand groundcare machinery and want to move into a commercial role.

The Role

• Sell professional groundcare equipment across Berkshire and Oxfordshire
• Build relationships with new and existing customers
• Demonstrate machinery on site and support customers with technical guidance
• Represent both traditional and autonomous groundcare solutions
• Plan your territory, manage your pipeline and attend industry events when required

About You

• Experience in groundcare, machinery sales, or a background as a greenkeeper, course manager or machinery technician
• Strong communication and relationship–building skills
• Commercially aware and comfortable working to targets
• Good IT literacy (Microsoft Office, CRM systems)
• Full UK driving licence (willing to obtain trailer licence)
• Based in or around Reading, with willingness to travel across the region

Benefits

• Competitive salary based on experience, reviewed annually
• Company vehicle
• Monthly commission plus a guaranteed starter bonus
• Hybrid working with autonomy over your diary
• Formal training to become a groundcare machinery specialist