Area Sales Manager

hireful; Swanland; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Pension

Sick scheme

Holiday 24 days

Birthday day off

Life insurance

Manufacturer training

Staff discount

Free parking

Health support

Cash plan

Job summary

hireful is seeking a territory salesperson to own a key area across the East Riding and North Yorkshire coastline. You will build relationships with golf courses, sports venues, contractors and other turf users, promoting turf machinery and leading product demonstrations.

You will travel within your region, present quotations and finance options, and collaborate with service and parts teams to deliver outstanding customer outcomes while growing our turf division.

Qualifications

• Proven experience in equipment sales in turf or related sectors.
• Strong commercial awareness with a track record of targets.
• Excellent interpersonal and communication skills.
• Ability to demonstrate or learn turf machinery and solutions.
• Self-motivated, proactive and autonomous in a defined territory.
• Experience with CRM systems and managing sales processes.
• Full UK driving licence and willingness to travel within the region.

Responsibilities

• Develop and maintain strong relationships with commercial turf customers throughout your territory.
• Promote and sell professional turf and ground care machinery (John Deere and complementary brands).
• Identify and pursue new business opportunities via proactive lead generation, customer engagement and networking.
• Conduct product demonstrations and site visits to assess customer needs and recommend appropriate solutions.
• Prepare and present quotations, proposals and finance packages where applicable.
• Collaborate with service and parts departments to ensure exceptional aftersales support.
• Maintain accurate sales records, forecasts and customer information in the CRM.
• Represent the company at trade shows, open days and manufacturer events.
• Monitor competitor activity, industry trends and market developments to support strategic growth.
• Achieve agreed sales targets and help grow our Turf Division.

Skills

Proven experience in equipment sales

Strong commercial awareness

Excellent interpersonal and written/or

Tools

CRM systems

Job description

Job Function:

You will take ownership of a key territory covering the East Riding and the North Yorkshire coastline. You will build and manage relationships with commercial turf customers including golf courses, sports venues, contractors and other professional ground care users. You will promote and sell the full range of turf and ground care machinery, lead product demonstrations, deliver tailored solutions, and work closely with our sales, parts and service teams to deliver outstanding customer outcomes.

Essential Duties:

• Develop and maintain strong relationships with commercial turf customers throughout your territory.
• Promote and sell professional turf and ground care machinery (John Deere and complementary brands).
• Identify and pursue new business opportunities via proactive lead generation, customer engagement and networking.
• Conduct product demonstrations and site visits to assess customer needs and recommend appropriate solutions.
• Prepare and present quotations, proposals and finance packages where applicable.
• Collaborate with service and parts departments to ensure exceptional aftersales support.
• Maintain accurate sales records, forecasts and customer information in the CRM.
• Represent the company at trade shows, open days and manufacturer events.
• Monitor competitor activity, industry trends and market developments to support strategic growth.
• Achieve agreed sales targets and help grow our Turf Division.

Skills & Qualifications:

• Proven experience in equipment sales (commercial turf, ground care or related sectors).
• Strong commercial awareness and a track record of achieving targets.
• Excellent interpersonal and communication skills; you build genuine rapport with customers.
• Ability to demonstrate or learn expertise with turf machinery and professional ground-care solutions.
• Self-motivated and proactive with the ability to work autonomously across a defined territory.
• Experience with CRM systems and managing sales processes.
• Full UK driving licence and willingness to travel within your region.

Why Join Us?

• Competitive salary, uncapped commission structure and company vehicle.
• Company pension scheme.
• Company sick scheme.
• 24 days holiday plus bank holidays.
• Day off for your birthday.
• Vehicle change policy - if applicable.
• Life insurance x 3 salary.
• Tailored career path.
• Manufacturer training.
• Employee uniform.
• Staff discount on showroom items.
• Free on-site parking.
• Health and well-being support line.
• Employer funded Cash plan to support with covering employees’ regular healthcare expenses.