Area Sales Manager

Ripon Farm Services Ltd; North Ferriby; On-site; GBP 35,000 - 70,000; Full time

Benefits offered by this job

Company pension scheme

Birthday day off

Life insurance (3x salary)

Company vehicle

Employee uniform

Staff discount on showroom items

Free on-site parking

Health and well-being support line

Cash plan for healthcare expenses

Job summary

Ripon Farm Services Ltd in the East Riding is seeking a territory sales professional to own a key region covering the East Riding and the North Yorkshire coastline. You will build relationships with commercial turf customers, promote premium turf equipment, lead product demonstrations, and tailor solutions aligned to customer needs.

Join a dynamic Turf Division within a respected dealer network, with uncapped commission, a company vehicle, and comprehensive benefits.

Qualifications

• Proven experience in equipment sales (commercial turf, ground care or related sectors).
• Strong commercial awareness and a track record of achieving targets.
• Excellent interpersonal and communication skills; you build genuine rapport with customers.
• Ability to demonstrate or learn expertise with turf machinery and professional ground-care solutions.
• Self-motivated and proactive with the ability to work autonomously across a defined territory.
• Experience with CRM systems and managing sales processes.
• Full UK driving licence and willingness to travel within your region.

Responsibilities

• Develop and maintain strong relationships with commercial turf customers throughout your territory.
• Promote and sell professional turf and ground care machinery (John Deere and complementary brands).
• Identify and pursue new business opportunities via proactive lead generation, customer engagement and networking.
• Conduct product demonstrations and site visits to assess customer needs and recommend appropriate solutions.
• Prepare and present quotations, proposals and finance packages where applicable.
• Collaborate with service and parts departments to ensure exceptional aftersales support.
• Maintain accurate sales records, forecasts and customer information in the CRM.
• Represent the company at trade shows, open days and manufacturer events.
• Monitor competitor activity, industry trends and market developments to support strategic growth.
• Achieve agreed sales targets and help grow our Turf Division.

Skills

Equipment sales experience

Commercial awareness

Interpersonal communication

Turf machinery knowledge

Self-motivation

CRM systems experience

Full UK driving licence

Willingness to travel

Job description

Job Function:
You will take ownership of a key territory covering the East Riding and the North Yorkshire coastline. You will build and manage relationships with commercial turf customers including golf courses, sports venues, contractors and other professional ground care users. You will promote and sell the full range of turf and ground care machinery, lead product demonstrations, deliver tailored solutions, and work closely with our sales, parts and service teams to deliver outstanding customer outcomes.

• Develop and maintain strong relationships with commercial turf customers throughout your territory.
• Promote and sell professional turf and ground care machinery (John Deere and complementary brands).
• Identify and pursue new business opportunities via proactive lead generation, customer engagement and networking.
• Conduct product demonstrations and site visits to assess customer needs and recommend appropriate solutions.
• Prepare and present quotations, proposals and finance packages where applicable.
• Collaborate with service and parts departments to ensure exceptional aftersales support.
• Maintain accurate sales records, forecasts and customer information in the CRM.
• Represent the company at trade shows, open days and manufacturer events.
• Monitor competitor activity, industry trends and market developments to support strategic growth.
• Achieve agreed sales targets and help grow our Turf Division.

Skills & Qualifications:

• Proven experience in equipment sales (commercial turf, ground care or related sectors).
• Strong commercial awareness and a track record of achieving targets.
• Excellent interpersonal and communication skills; you build genuine rapport with customers.
• Ability to demonstrate or learn expertise with turf machinery and professional ground-care solutions.
• Self-motivated and proactive with the ability to work autonomously across a defined territory.
• Experience with CRM systems and managing sales processes.
• Full UK driving licence and willingness to travel within your region.

Why Join Us?

• Be part of a dynamic, expanding Turf Division within a stable and renowned dealer network.
• Work with premium brands and high-spec professional equipment.
• Join a team that values customer service, technical expertise and long-term relationships.
• Receive ongoing manufacturer training and opportunities for personal development.
• Competitive salary, uncapped commission structure and company vehicle.
• Company pension scheme.
• Day off for your birthday.
• Vehicle change policy - if applicable.
• Life insurance x 3 salary.
• Tailored career path.
• Employee uniform.
• Staff discount on showroom items.
• Free on-site parking.
• Health and well-being support line.
• Employer funded Cash plan to support with covering employees’ regular healthcare expenses.