Area Sales Manager

STS STORAGE SYSTEMS LTD; Farnham Common; On-site; GBP 45,000 - 65,000; Full time

Job summary

STS Storage Systems Ltd. is seeking an Area Sales Manager to drive sales of warehouse storage and handling solutions in Farnham Common and surrounding areas.

The role involves identifying new business, managing existing accounts, and conducting site visits to tailor proposals that meet client requirements and budget. You will present tailored solutions, prepare quotes, and work with design/operations teams to ensure ROI-focused outcomes.

Qualifications

• B2B field sales experience in warehouse storage, logistics, or related industrial sector.
• Prospecting, lead generation and account management skills.
• Ability to interpret warehouse layouts and communicate storage concepts clearly.
• Strong negotiation and presentation skills for proposals to decision-makers.
• CRM proficiency and standard office software for tracking opportunities and reporting.
• Excellent organizational and time-management abilities for territory management.
• Valid driving licence and willingness to travel within the territory.
• Experience in warehousing/logistics sales and ROI-driven customer solutions is advantageous.
• Relevant education in business, sales, engineering or related field is advantageous.

Responsibilities

• Identify and qualify new business opportunities within an assigned territory.
• Manage existing accounts and perform site visits to understand client requirements.
• Present tailored storage and handling solutions, prepare quotes and proposals.
• Follow up to close opportunities while maintaining strong customer relationships.
• Collaborate with design and operations teams to ensure proposed systems meet needs and budget.
• Regularly report on sales performance, pipeline and forecasts; participate in internal meetings and events.

Skills

B2B field sales

Prospecting/lead gen

Account management

Solution selling

CRM proficiency

Negotiation & presentation

Time management

Territory management

Travel readiness

Education

Business/Sales/Engineering degree

Tools

CRM systems

Microsoft Office

Job description

Company Description

STS Storage Systems Ltd has provided warehouse storage solutions for over 40 years, specializing in pallet storage, racking, shelving systems, and mezzanine floors. The company serves a diverse client base in a rapidly evolving warehouse and logistics market, offering flexible, tailored solutions. STS Storage Systems focuses on maximizing customers’ storage and picking potential while respecting budget constraints to achieve strong ROI. Through full on-site surveys and computer-aided design, the company turns concepts into practical, efficient installations. Established in 1981, STS maintains a loyal customer base and gains a significant proportion of new business through recommendations, reflecting its commitment to quality products and service.

Role Description

The Area Sales Manager is a full-time, on-site role based in Farnham Common, responsible for driving sales of warehouse storage and handling solutions within an assigned territory. Day-to-day activities include identifying and qualifying new business opportunities, managing existing accounts, and conducting site visits to understand client requirements. The role involves presenting tailored solutions, preparing quotes and proposals, and following up to close opportunities while maintaining strong, long-term customer relationships. The Area Sales Manager collaborates with design and operations teams to ensure proposed systems meet client needs and budget, and stays informed about market trends and competitor activity. Regular reporting on sales performance, pipeline, and forecasts is required, along with participation in internal meetings and occasional industry events.

Qualifications

• Demonstrated experience in B2B field sales, ideally within warehouse storage, materials handling, logistics, or a related industrial sector.
• Strong skills in prospecting, lead generation, and account management, with the ability to build and maintain long-term client relationships.
• Ability to understand technical solutions, interpret warehouse layouts, and communicate storage and racking concepts clearly to customers.
• Solid negotiation, presentation, and communication skills, with confidence in preparing and delivering proposals to decision-makers.
• Competence in using CRM systems and standard office software for tracking opportunities, preparing quotations, and reporting on sales activity.
• Strong organizational and time-management skills, with the ability to manage a territory, prioritize opportunities, and work independently.
• Valid driving license and willingness to travel within the assigned area for client meetings and site surveys.
• Previous experience in warehousing, logistics, or industrial equipment sales and a good understanding of ROI-driven customer solutions is highly beneficial.
• Relevant education in business, sales, engineering, or a related field is advantageous, though equivalent professional experience is also valued.