Apps Vertical Strategy Lead

TikTok; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

TikTok is seeking a Vertical Strategy Manager for Apps in London to lead strategic programs, govern cross-functional initiatives, and build scalable enablement systems. You will coordinate multiple pods and drive GTM efforts across Product, Marketing, and Engineering.

You will partner with senior stakeholders to own the Apps vertical hub, develop playbooks, and deliver regional trainings. This role demands strong program management and deep knowledge of the app advertising ecosystem.

Qualifications

• Experience in app or performance advertising: vertical GTM, PMM, strategy and operations.
• Strong knowledge of the app advertiser ecosystem: UA, MMPs, attribution, LTV or ROAS logic.
• Proven program management and stakeholder management; can run a virtual team of senior partners without formal authority.

Responsibilities

• Strategic program management and enablement
• Project-manage the Apps virtual pod: agenda, owners, timelines, and follow-through across every pod member and XFN function.
• Build and own the Apps vertical hub covering all GTM motions, Apps-specific product betas, and scaled enablement programs.
• Build repeatable frameworks, toolkits, and knowledge management systems that institutionalize Apps expertise and reduce reliance on tribal knowledge.
• Deliver the Apps enablement agenda with Vertical & Product Enablement: regional training, sub-vertical playbook operationalization, and continuous community enablement.
• Run the monthly Apps vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into one view, and produce the input for monthly and quarterly business reviews.

Skills

GTM Strategy

Program management

Stakeholder mgmt

App advertising

Job description

TikTok is seeking a Vertical Strategy Manager for Apps in London to lead strategic programs, govern cross-functional initiatives, and build scalable enablement systems. You will coordinate multiple pods and drive GTM efforts across Product, Marketing, and Engineering.

You will partner with senior stakeholders to own the Apps vertical hub, develop playbooks, and deliver regional trainings. This role demands strong program management and deep knowledge of the app advertising ecosystem.