EMEA Ads Growth: Product Strategy & Operations Manager

TikTok; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

TikTok is seeking a Product Strategy and Operations Manager for Scaled Growth in Europe & MEA. Based in London, you will own the product strategy and GTM operations for agency and partner ecosystems, driving adoption and revenue growth across Europe and the META regions.

You will collaborate with agency sales, product, and leadership to build scalable plays and analytical frameworks, shaping data-driven decisions in a fast-paced, high-growth environment.

Qualifications

• BA/BS degree or above, or equivalent practical experience.
• Experience in media or digital advertising in Product Marketing, Strategy, Agency, Account Management, or other client-facing roles.
• Experience driving product adoption and go-to-market execution across marketing objectives.
• Experience working cross-functionally with Sales, Product, and Operations teams to drive outcomes.
• Strong analytical, communication, and presentation skills.
• Customer-oriented mindset with strong commercial acumen.
• Ability to thrive in ambiguity and adapt quickly.

Responsibilities

• Shape agency growth strategies through data-driven analysis and translate insights into action.
• Own the GTM strategy and execution for key ads products in Europe and META, driving adoption and incremental revenue via agency partners.
• Develop regional analytics framework, KPI definitions, dashboards, and reporting cadences.
• Collaborate with Agency Sales, Product, and leadership to scale playbooks for agencies and advertisers.

Skills

Media & digital advertising

Product marketing

Strategy

Cross-functional collaboration

Analytical skills

Communication

Business acumen

Education

BA/BS or above

Tools

Analytics tools

CRM platforms

Job description

TikTok is seeking a Product Strategy and Operations Manager for Scaled Growth in Europe & MEA. Based in London, you will own the product strategy and GTM operations for agency and partner ecosystems, driving adoption and revenue growth across Europe and the META regions.

You will collaborate with agency sales, product, and leadership to build scalable plays and analytical frameworks, shaping data-driven decisions in a fast-paced, high-growth environment.