Acquisition Growth Lead: Data-Driven Optimisation

Dr. Martens; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Docs discount

Share scheme

65% off Docs

50% off Accessories

Pension scheme

Life assurance

Health care

Volunteer days

Annual leave 25 days

Job summary

Dr. Martens is seeking a Senior Manager Acquisition Growth & Optimisation to lead the intelligence, audience and experimentation engine at the top of the customer funnel.

You will drive new customer acquisition, prioritise opportunities, and partner across Brand, Product, Customer Experience, Retention, Finance, Technology and Data & Analytics. This role focuses on improving cost to acquire while increasing first purchase value and ensuring measurable, profitable growth.

Qualifications

• Deep experience developing and activating audience strategies across paid, non-paid, CRM and OOH channels.
• Strong ability to interpret consumer and performance data and leverage first‑party data.

Responsibilities

• Identify and prioritise acquisition opportunities across channels and markets.
• Define and own global audience strategy with segmentation frameworks.
• Drive CAC, LTV and ROAS to optimize investment in high‑value growth.
• Lead testing, experimentation and performance insights with a global roadmap.

Skills

Audience segmentation

Data & platform expertise

Performance & commercial acumen

Global leadership

Testing & AI optimization

Job description

Dr. Martens is seeking a Senior Manager Acquisition Growth & Optimisation to lead the intelligence, audience and experimentation engine at the top of the customer funnel.

You will drive new customer acquisition, prioritise opportunities, and partner across Brand, Product, Customer Experience, Retention, Finance, Technology and Data & Analytics. This role focuses on improving cost to acquire while increasing first purchase value and ensuring measurable, profitable growth.