Senior Lifecycle Manager

Voy; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Voy's Lifecycle team sits at the intersection of marketing, product, data, and clinical. You will own campaigns across email, SMS, push, and in-app, driving growth metrics and commercial outcomes.

You'll design, build, and optimise automated flows, run A/B tests, craft converting copy for multiple segments, and collaborate with lifecycle managers to scale the channel effectively. Experience with Customer.io and analytics tools is a plus.

Qualifications

• Takes full ownership of campaigns end-to-end — from brief to build to performance analysis.
• Data-informed by default: you reach for the numbers and turn experiment results into actions.
• Experience building in Lifecycle platforms (Customer.io or similar) across email, SMS, push and in-app channels.
• Strong copywriter who crafts converting messaging for different segments and funnel stages.
• Thrives in a test-and-learn culture, launches quickly, and scales what works.
• Commercially minded: understands how Lifecycle metrics connect to business outcomes.
• Bonus: experience in DTC, healthtech, or consumer startups; familiarity with HTML email builds.

Responsibilities

• Design and execute campaigns that drive lead conversion, first-time buyers, reactivation, and long-term retention across email, SMS, push, and in-app.
• Build and optimise automated flows and trigger-based campaigns using customer behaviour data to improve engagement and CVR at every funnel stage.
• Own A/B testing across all Lifecycle channels — develop hypotheses, run experiments, and apply learnings to move conversion rates.
• Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences.
• Track campaign and funnel performance in Looker, Metabase, and Mixpanel — identify optimisation opportunities and feed them back into execution.
• Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI.
• Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency.

Skills

Copywriting

Data-driven

Experimentation

Channel marketing

Tools

Customer.io

Looker

Metabase

Mixpanel

Job description

The opportunity

You'll join the Lifecycle team at Voy, sitting at the intersection of marketing, product, data, and clinical. The team owns email, SMS, push, and in-app channels as genuine performance drivers — not just communication tools — and is focused on scaling Lifecycle attributed revenue 2x. You'll work alongside Lifecycle Marketing Managers who move fast, experiment constantly, and care about commercial outcomes.

This role gives you direct ownership of campaigns that move core growth metrics: CVR, CAC, retention rate, and LTV. You'll have the autonomy to run experiments, shape segmentation strategy, and write copy that converts — with the data infrastructure to see the impact of your work clearly.

What you'll do

• Design and execute campaigns that drive lead conversion, first-time buyers, reactivation, and long-term retention across email, SMS, push, and in-app.

• Build and optimise automated flows and trigger-based campaigns using customer behaviour data to improve engagement and CVR at every funnel stage.

• Own A/B testing across all Lifecycle channels — develop hypotheses, run experiments, and apply learnings to meaningfully move conversion rates.

• Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences.

• Track campaign and funnel performance in Looker, Metabase, and Mixpanel — identify optimisation opportunities and feed them back into execution.

• Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI.

• Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency across campaigns.

Who you are

• Takes full ownership of campaigns end-to-end — from brief to build to performance analysis — without needing to be chased.

• Data-informed by default: you reach for the numbers before forming an opinion, and you know how to turn experiment results into actionable next steps.

• Experienced building in Lifecycle platforms ( Customer.io or similar) and confident working across email, SMS, push, and in-app channels.

• A strong copywriter who can craft converting messaging for different segments, funnel stages, and channel formats.

• Thrives in a test-and-learn culture — you launch quickly, fail constructively, and scale what works.

• Commercially minded: you understand how Lifecycle metrics connect to business outcomes and can prioritise accordingly.

• Bonus: experience in DTC, healthtech, or consumer startups; familiarity with HTML email builds.