AI-Driven Digital Marketing Lead (Email, CRM & Paid)

Get Staffed Online Recruitment Limited; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Pension scheme

Bonus scheme eligibility

Job summary

Get Staffed Online Recruitment Limited is seeking a hands-on digital marketer to lead lifecycle email, CRM, and performance marketing across three brands. You will manage both internal efforts and agency relationships, with an AI-first approach to automate routine work and drive campaigns.

You will report to the Head of Operations in a small team that values initiative. The role covers Google/Microsoft Ads, Meta, and SEO/GA4 tooling, with hybrid work in London and a proactive, data-driven

Qualifications

• Several years in a hands-on B2C digital marketing role, ideally in-house and in subscription or ecommerce.
• Experience running email campaigns with segmentation and automated journeys in Customer.io or similar.
• Enough Google Ads knowledge to brief and challenge a paid search agency.
• Comfort with CRM data, GA4 and Search Console, and the ability to explain results plainly.
• An AI-first way of working: workflows or automations you have built, not just using a chatbot.
• Clear writing for busy, often anxious parents, without overselling.
• Good judgement on what moves the numbers, and a get-stuck-in attitude.

Responsibilities

• Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer.io.
• CRM: Owning Attio, keeping the data clean and making sure it works with Customer.io.
• Paid search: Managing agency across £250,000 to £350,000 a year in Google and Microsoft Ads spend, setting priorities and holding them to account for results.
• Tracking and reporting: Ensuring conversion tracking and GA4 are trusted and producing a weekly performance report with insights.
• SEO and GEO: Publishing pages where Search Console shows a gap, and helping brands get cited in AI search tools.
• Paid social and creative: Running Meta ads and producing campaign creative across channels with AI design tools.
• Automation and process: Automating routine work, and writing down calendars, briefs and how-tos.

Skills

B2C marketing

Email marketing

Google Ads

GA4

CRM data

AI-first

Copywriting

Analytics

Tools

Customer.io

Attio

GA4

Search Console

Meta

n8n

Claude

Job description

Get Staffed Online Recruitment Limited is seeking a hands-on digital marketer to lead lifecycle email, CRM, and performance marketing across three brands. You will manage both internal efforts and agency relationships, with an AI-first approach to automate routine work and drive campaigns.

You will report to the Head of Operations in a small team that values initiative. The role covers Google/Microsoft Ads, Meta, and SEO/GA4 tooling, with hybrid work in London and a proactive, data-driven