Digital Marketing Manager

Get Staffed Online Recruitment Limited; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Pension scheme

Bonus scheme eligibility

Job summary

Get Staffed Online Recruitment Limited is seeking a hands-on digital marketer to lead lifecycle email, CRM, and performance marketing across three brands. You will manage both internal efforts and agency relationships, with an AI-first approach to automate routine work and drive campaigns.

You will report to the Head of Operations in a small team that values initiative. The role covers Google/Microsoft Ads, Meta, and SEO/GA4 tooling, with hybrid work in London and a proactive, data-driven

Qualifications

• Several years in a hands-on B2C digital marketing role, ideally in-house and in subscription or ecommerce.
• Experience running email campaigns with segmentation and automated journeys in Customer.io or similar.
• Enough Google Ads knowledge to brief and challenge a paid search agency.
• Comfort with CRM data, GA4 and Search Console, and the ability to explain results plainly.
• An AI-first way of working: workflows or automations you have built, not just using a chatbot.
• Clear writing for busy, often anxious parents, without overselling.
• Good judgement on what moves the numbers, and a get-stuck-in attitude.

Responsibilities

• Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer.io.
• CRM: Owning Attio, keeping the data clean and making sure it works with Customer.io.
• Paid search: Managing agency across £250,000 to £350,000 a year in Google and Microsoft Ads spend, setting priorities and holding them to account for results.
• Tracking and reporting: Ensuring conversion tracking and GA4 are trusted and producing a weekly performance report with insights.
• SEO and GEO: Publishing pages where Search Console shows a gap, and helping brands get cited in AI search tools.
• Paid social and creative: Running Meta ads and producing campaign creative across channels with AI design tools.
• Automation and process: Automating routine work, and writing down calendars, briefs and how-tos.

Skills

B2C marketing

Email marketing

Google Ads

GA4

CRM data

AI-first

Copywriting

Analytics

Tools

Customer.io

Attio

GA4

Search Console

Meta

n8n

Claude

Job description

Our client is one of the UK's best known names in 11+ and high-stakes exam preparation, trusted by over 100,000 families. They recently launched a 3rd learning platform that adapts to each child's learning profile.

About the role

You will run their digital marketing across all three brands, hands on: lifecycle email, CRM, tracking and reporting, creative, SEO and Meta. Paid search is run by an agency partner, and they plan to bring in an agency for brand identity and messaging. You manage both relationships, briefing them and holding them to account. Everything else you own and do yourself.

They want someone who works AI first, using tools like Claude and n8n to analyse performance, draft copy and automate the routine work, so your time goes on decisions and campaigns rather than admin.

You report to the Head of Operations. They are a small team, and the right person spots what needs doing and gets on with it.

They work in Google Ads, Microsoft Advertising, Meta, Customer(dot)io, Attio, GA4, Search Console, n8n, Claude and Outline. You should know most of these or close equivalents.

What you'll be responsible for:

• Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer(dot)io.
• CRM: Owning Attio, keeping the data clean and making sure it works with Customer(dot)io.
• Paid search: Managing their agency across £250,000 to £350,000 a year in Google and Microsoft Ads spend, setting priorities and holding them to account for results.
• Tracking and reporting: Making sure conversion tracking and GA4 are trusted and producing a weekly performance report with your view on what moved and why.
• SEO and GEO: Publishing pages where Search Console shows a gap, and helping their brands get cited in AI search tools.
• Paid social and creative: Running Meta ads and producing campaign creative across channels with AI design tools, including assets for their paid search agency.
• Automation and process: Automating routine work, and writing down calendars, briefs and how-tos so anyone can pick up the work.

What you'll bring

• Several years in a hands-on B2C digital marketing role, ideally in-house and in subscription or ecommerce. Education or marketing to parents is a strong plus.
• Solid experience running email yourself, including segmentation and automated journeys, in Customer(dot)io or similar.
• Enough Google Ads knowledge to brief and challenge a paid search agency.
• Comfort with CRM data, GA4 and Search Console, and the ability to explain results plainly.
• An AI-first way of working: workflows or automations you have built, not just using a chatbot.
• Clear writing for busy, often anxious parents, without overselling.
• Good judgement on what moves the numbers, and a get-stuck-in attitude.

What success looks like

• Within three months you own the email calendar across all three brands and have a working rhythm with their paid search agency.
• The weekly report is something the business relies on.
• Attio and Customer(dot)io are joined up, so they can see a family's journey from first visit to paying customer.
• Routine work is automated, and you have delivered at least one project you spotted yourself.

Why join them

They are a well-established business going through real change: they have just launched a 3rd learning platform, they are rebuilding their sites onto one platform, and they are building out their in-house marketing. You would shape how marketing works here, with a leadership team that takes AI seriously and will back the tools you want to build.

What's on offer

• £50,000 to £60,000 depending on experience
• Permanent, full time, hybrid with two days a week in their Clerkenwell, London office
• 28 days' holiday, 5% employer pension and eligibility for the group bonus scheme
• You must be based in the UK with the right to work here.