Digital Marketing Manager

Christy Media Solutions; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing cloud technology provider in Greater London is seeking a Marketing Manager (Digital & AI) to lead digital demand generation efforts. This role requires expertise in B2B digital marketing, proficiency with HubSpot, and the ability to analyze data for actionable insights. Responsibilities include managing full campaign lifecycle, optimizing multi-channel strategies, and working closely with sales teams. The ideal candidate has over 5 years of experience in demand generation and strong content creation skills.

Qualifications

• 5+ years B2B digital or demand generation marketing experience.
• Proven ability to generate high-quality leads and measurable pipeline.
• Strong analytical mindset with data translation skills.

Responsibilities

• Own the full lifecycle of digital demand generation campaigns.
• Deliver multi-channel campaigns across various platforms.
• Manage HubSpot workflows and lead scoring.

Skills

B2B digital marketing expertise

Lead generation

HubSpot experience

A/B testing

Content creation

Data analysis

Tools

HubSpot

AI tools

Job description

We are working with a fast-growing cloud technology provider that helps media and entertainment companies store, manage and process large volumes of content through scalable cloud-based workflows and media services.

They are looking for a Marketing Manager (Digital & AI) to lead digital demand generation and drive high-quality pipeline growth through smart, data‑led marketing campaigns. This role blends strong B2B digital marketing expertise with AI-enabled tools to improve efficiency, campaign performance and personalisation.

The role

• Own the full lifecycle of digital demand generation campaigns from planning through to optimisation and reporting
• Deliver multi‑channel campaigns across email, web, paid media, social and events
• Manage HubSpot workflows, segmentation, lead scoring and attribution
• Create engaging campaign content including landing pages, thought leadership and marketing assets
• Work closely with sales teams to review funnel performance and improve conversion rates

Key skills and experience

• 5+ years B2B digital or demand generation marketing experience
• Proven ability to generate high-quality leads and measurable pipeline
• Strong HubSpot and marketing automation experience
• Experience with CRO, A/B testing and multichannel campaign optimisation
• Excellent copywriting and content creation skills
• Comfortable using AI tools to support research, analysis and campaign delivery
• Strong analytical mindset with the ability to translate data into actionable insights