AI-Driven B2B Content Marketer

Bytes Group; United Kingdom; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Bytes Group seeks an experienced, AI-fluent B2B content marketer to shape content strategy across the buyer journey. You will craft and optimise content to build awareness, support demand generation and move enterprise buyers through their journey.

Reporting to the Digital Marketing Lead, you will develop thought leadership, repurpose content across channels and collaborate with campaign, product marketing, field, digital, partner, sales and events teams to drive measurable impact.

Qualifications

• Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field; fluent business English with exceptional written communication.
• 3 to 4 years' experience, ideally in B2B SaaS, enterprise technology, software or services.
• Copywriting: strong ability to turn complex technical and market input into clear, engaging content for senior audiences and buying committees.
• AI fluency: actively using AI across research, ideation, drafting, repurposing and analysis.
• Search and answer visibility: confident applying SEO, GEO and AEO principles to improve discoverability.
• Data fluency: comfortable using GA4 or similar tools to understand performance and optimise content.

Responsibilities

• Create and deliver: Plan and create content across the full buyer journey, from brand awareness and demand generation through ABM, sales engagement and customer-facing moments.
• Partner and activate: Build strong relationships with subject matter experts, peers, partners and sales teams to turn credible insight into specific content.
• Optimise and evolve: Use GA4 and other tools to understand what works and how content can be improved; embrace AI across research, ideation, drafting, repurposing and analysis.

Skills

Copywriting

AI fluency

SEO

GA4 analytics

Content strategy

Storytelling

Project coordination

Education

Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field

Tools

GA4

Job description

Bytes Group seeks an experienced, AI-fluent B2B content marketer to shape content strategy across the buyer journey. You will craft and optimise content to build awareness, support demand generation and move enterprise buyers through their journey.

Reporting to the Digital Marketing Lead, you will develop thought leadership, repurpose content across channels and collaborate with campaign, product marketing, field, digital, partner, sales and events teams to drive measurable impact.