Digital Content Executive

Bytes Group; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

Bytes Group seeks an experienced, AI-fluent B2B content marketer to shape content strategy across the buyer journey. You will craft and optimise content to build awareness, support demand generation and move enterprise buyers through their journey.

Reporting to the Digital Marketing Lead, you will develop thought leadership, repurpose content across channels and collaborate with campaign, product marketing, field, digital, partner, sales and events teams to drive measurable impact.

Qualifications

• Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field; fluent business English with exceptional written communication.
• 3 to 4 years' experience, ideally in B2B SaaS, enterprise technology, software or services.
• Copywriting: strong ability to turn complex technical and market input into clear, engaging content for senior audiences and buying committees.
• AI fluency: actively using AI across research, ideation, drafting, repurposing and analysis.
• Search and answer visibility: confident applying SEO, GEO and AEO principles to improve discoverability.
• Data fluency: comfortable using GA4 or similar tools to understand performance and optimise content.

Responsibilities

• Create and deliver: Plan and create content across the full buyer journey, from brand awareness and demand generation through ABM, sales engagement and customer-facing moments.
• Partner and activate: Build strong relationships with subject matter experts, peers, partners and sales teams to turn credible insight into specific content.
• Optimise and evolve: Use GA4 and other tools to understand what works and how content can be improved; embrace AI across research, ideation, drafting, repurposing and analysis.

Skills

Copywriting

AI fluency

SEO

GA4 analytics

Content strategy

Storytelling

Project coordination

Education

Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field

Tools

GA4

Job description

Established in 1982, Bytes has grown rapidly and now employs over 800+ people across 6 locations in the UK and Ireland. Our turnover in Financial Year 2024 was in excess of £2bn. We work with SME's, corporates and public sector organisations to modernise and digitally transform their IT infrastructures.

We invest in our employees through on-going support, training and advice to help them achieve their career aspirations, rewarding success both financially and personally. There is opportunity to grow and move internally which can be seen through our long-standing employees who have developed existing and new skills to move into senior positions in the organisation leaving space for new team members to begin their journey.

• Over 800 staff (plans to double in size over the next 5 years)
• Operating from modern, hybrid working environments with offices in Leatherhead, Reading, London, Manchester, Port Solent and Dublin.
• Winners of an array of industry awards
• Sunday Times Top 100 Best Places to Work
• Excellent training and career prospects offered
• Fantastic office with gym, canteen, open plan, smart casual dress code, regular incentives and company events
• Supporters of 85+ charities with strong commitment to diversity and sustainability

PURPOSE OF JOB:

Bytes are looking for an experienced, AI-fluent B2B content marketer and natural storyteller to help evolve what great content marketing looks like.

Reporting to the Digital Marketing Lead, this role will create, optimise and promote content that builds awareness, supports demand generation and helps move enterprise buyers through the journey.

KEY RESPONSIBILITIES:

Create and deliver

Plan and create content across the full buyer journey, from brand awareness and demand generation through to ABM, sales engagement and customer-facing moments.

• Develop thought leadership and point-of-view content that gives Bytes a credible voice in enterprise conversations around AI, cloud, security, productivity and technology transformation.
• Turn industry trends, product updates, events, vendor priorities and customer stories into creative hooks, campaign assets and content that can be repurposed across channels.
• Create and edit content across long-form, web, email, social, webinar, ABM, event, video and sales channels.
• Maintain a high bar for quality, accuracy, brand voice, SEO, GEO and AEO performance.

Partner and activate

Partner closely with campaign, product marketing, field, digital, partner, sales and events teams, contributing ideas early, shaping briefs and delivering content that goes beyond the ask where it can.

• Build strong relationships with subject matter experts, peers, partners and sales teams to turn credible insight into specific, useful content.
• Work with marketing peers to promote, repurpose and distribute content so it is used, seen and measured.
• Support sales engagement with content that helps open conversations, progress opportunities and make complex ideas easier to act on.

Optimise and evolve

Use GA4 and other tools to understand what works, what does not, and how content can be improved across message, format, distribution and conversion.

• Use performance insight to make clear recommendations and improve content over time.
• Embrace AI across research, ideation, drafting, repurposing, analysis and workflow improvement.
• Share smarter ways of working that improve efficiency and free up time for higher-quality thinking.

WIDER TEAM NETWORK

Internal

External

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Educational/Professional Qualifications:

• Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field; fluent business English with exceptional written communication.

ESSENTIAL

Years of Experience

• 3 to 4 years' experience, ideally in B2B SaaS, enterprise technology, software or services.

ESSENTIAL OR DESIRABLE

Other Requirements

• Copywriting: Strong ability to turn complex technical and market input into clear, engaging content for senior audiences and buying committees.
• AI fluency: Actively using AI across research, ideation, drafting, repurposing and analysis, with interest in smarter content workflows.
• Search and answer visibility: Confident applying SEO, GEO and AEO principles to improve discoverability.
• Data fluency: Comfortable using GA4 or similar tools to understand performance and optimise content.
• Format range: Able to produce long-form pieces, campaign assets, event narratives, video concepts, interactive formats and sales enablement content.
• Working style: Self-starting, pragmatic and helpful, able to deliver to a brief or lead content-led initiatives end-to-end.