Advertising Operations Manager

Motel Rocks; Cheltenham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an Advertising Operations Manager to lead dynamic ad campaigns on TikTok and Meta. In this pivotal role, you'll oversee the complete campaign lifecycle, ensuring that each initiative is not only visually captivating but also strategically aligned with product availability. Collaborating closely with creative and media teams, you'll optimize ad performance by leveraging data insights and maintaining inventory alignment. This position offers a unique opportunity to make a significant impact in a vibrant and inclusive environment that values creativity and innovation. Join a team that celebrates diversity and fosters professional growth while driving forward-thinking advertising strategies.

Benefits

Competitive Salary

Pension Contributions

25 Days Annual Leave

Birthday Day Off

Team Socials

Monthly Well-being Activities

Tailored Progression Pathways

Health Support Service

Professional Support & Mentoring

Bonus Scheme

Qualifications

• 3+ years in digital advertising and campaign management.
• Strong understanding of TikTok and Meta ad formats and analytics.

Responsibilities

• Manage the entire ad campaign lifecycle on TikTok and Meta.
• Collaborate with teams to develop engaging ad assets.

Skills

Digital Advertising

Campaign Management

TikTok Advertising

Meta Advertising

Data Analysis

Communication Skills

Creative Concept Development

Stock Management Understanding

Adaptability

Education

Bachelor's Degree in Marketing or Related Field

Tools

Facebook Ads Manager

TikTok Ads Manager

Google Analytics

Asana

Monday.com

Job description

Location

Cheltenham, UK

Type

Full-Time, Permanent

Welcome to Motel

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

The role

As the Advertising Operations Manager, you will be the key driver of our ad campaigns, managing the end-to-end process from creative brief to execution on TikTok and Meta (Facebook, Instagram). Working closely with our creative, media, and stock management teams, you’ll ensure that campaigns are not only eye-catching and on-brand but also strategically optimised based on product availability and inventory levels. Your goal will be to maximise ad performance while aligning with our inventory to prevent stockouts and capitalise on high-performing items.

Main Tasks & Responsibilities

• Own the entire ad campaign lifecycle on TikTok and Meta, from conceptualization to go-live, ensuring campaigns are on-brand and engaging.
• Collaborate with the creative team to develop ad assets, including video, static, and carousel formats, tailored for maximum impact on TikTok and Meta platforms.
• Work with the media team to define audience segments, placements, and bid strategies that align with campaign goals.
• Monitor real-time performance of campaigns, making data-driven adjustments to creative, targeting, and budget allocation to optimize engagement, reach, and conversions.
• Act as the primary liaison between the ad operations and stock management teams to ensure product availability aligns with ad demand.
• Identify and prioritize high-performing products for campaigns, coordinating with the stock team to increase inventory where necessary or adjust ad focus as stock levels fluctuate.
• Analyze historical ad performance and stock trends to forecast inventory needs, ensuring a steady supply of popular items during peak campaign periods.
• Generate weekly and monthly reports on campaign performance metrics, including reach, engagement, conversion rates, and ROAS.
• Provide insights on how stock levels impact ad performance, working with the stock team to address inventory challenges that may impact campaign effectiveness.
• Present actionable recommendations to senior management based on campaign data and stock insights to improve future ad strategies.
• Lead A/B testing efforts for creatives, captions, audiences, and placements to refine ad performance continually.
• Stay informed on TikTok and Meta advertising updates and industry trends, ensuring Motel Rocks stays at the forefront of best practices and innovative approaches.
• Regularly analyze creative performance to determine which content types and formats are driving the best results, advising the creative team on adjustments for future ads.
  
  

About You

• Experience: 3+ years in digital advertising, campaign management, or a related field, with hands-on experience managing TikTok and Meta (Facebook, Instagram) ad campaigns from start to finish.
• Proven track record of running successful ad campaigns on TikTok and Meta, with a strong understanding of each platform’s ad formats, creative best practices, and analytics.
• Proficient in using analytics tools (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Analytics) to track and report on campaign performance metrics.
• Excellent communication skills and the ability to work cross-functionally with creative, media, and stock management teams to ensure alignment.
• Experience or strong understanding of stock management processes and how inventory levels impact ad strategy and performance.
• Ability to generate creative, on-brand ad concepts that capture attention and drive engagement, with a keen eye for visual storytelling.
• Ability to pivot and adapt quickly to changing stock levels and real-time campaign performance needs.
• Experience in fashion, retail, or e-commerce is highly preferred.
• Familiarity with project management tools (e.g., Asana, Monday.com) to manage the ad campaign workflow and meet deadlines.
• Ability to interpret data and use insights to drive decision-making and improve campaign results.
  
  

What's in it for you?

• Competitive salary in line with industry benchmarking
• 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
• 25 days annual leave; with additional days for long service
• Birthday day off post probation
• Team socials and meetups
• Monthly well-being activities to support healthy wellbeing
• Tailored progression pathways
• A thorough health support service
• Access to professional support & mentoring
• Bonus Scheme for all employees, paid out twice a year at management discretion
• Motel discount
• Motel is a growth mentality company
• Option to work from home 2 days a week post probation
  
  

At Motel Rocks, we value and believe in fostering an inclusive and diverse environment for our employees, customers, and partners. We are committed to building a brand that celebrates differences and promotes equal opportunities.