Admissions & Customer Relationships Specialist

Amica Care Trust; England; On-site; GBP 26,000 - 32,000; Full time

Job summary

Amica Care Trust is launching a Brand-new Customer Relationship and Admissions Coordinator role within our Marketing & Communications / Operations team. You will own the enquiry and admissions journey, acting as the warm, trusted contact for prospective residents and families from first enquiry through visits, assessments and admission.

Working across Marketing & Communications and Operations, you will combine compassionate customer care with organised follow-through and a clear focus on

Qualifications

• Experience in a customer-facing role overseeing the full customer journey.
• Strong communication, organisation and follow-up skills.
• Proficiency with CRM systems and data reporting.
• Full UK driving licence and willingness to travel.
• Marketing, customer service, business administration or sales qualification desirable.

Responsibilities

• Own and coordinate enquiries from initial contact through to admission.
• Build trusted relationships with prospective residents, families and representatives.
• Support care home tours, assessments and pre-admission activity, ensuring visitors feel welcomed and informed.
• Maintain accurate CRM records, waiting lists and future occupancy pipelines.
• Monitor enquiry volumes, response times, conversion rates, referral sources and occupancy trends.
• Develop relationships with health, social care and community referral partners.
• Support campaigns, events, reviews and positive stories that build awareness of Amica Care.
• Use customer feedback and performance insight to improve the enquiry and admissions experience.

Skills

Customer relationships

Communication

CRM systems

Driving licence

Education

Marketing/Business qualification (desirable)

Job description

Amica Care Trust is launching a Brand-new Customer Relationship and Admissions Coordinator role within our Marketing & Communications / Operations team. You will own the enquiry and admissions journey, acting as the warm, trusted contact for prospective residents and families from first enquiry through visits, assessments and admission.

Working across Marketing & Communications and Operations, you will combine compassionate customer care with organised follow-through and a clear focus on