Account Executive - Legal Technology (Open to Industry Changers)

Avvoka; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing legal technology firm in the UK is seeking an Account Executive to drive client acquisition and sales strategy execution. The ideal candidate will have B2B sales experience in regulated industries, strong communication skills, and the ability to manage high-stakes client relationships. Join us to make an impact in a technology-driven environment with a collaborative culture and plenty of growth opportunities.

Benefits

Private health insurance

Flexible working hours

25 days annual leave

Company pension scheme

Qualifications

• Some experience in a complex B2B sales or advisory role, ideally in a regulated industry.
• Proven success selling or advising on high-value services to discerning clients.
• Excellent communication skills with the ability to explain abstract concepts simply.

Responsibilities

• Identify and qualify new business opportunities in the legal tech space.
• Lead the full sales cycle from outreach to close.
• Develop long-term relationships with clients and identify upsell opportunities.

Skills

Business Development

Account Management

Communication

Customer Relationships

Sales Goals

Tools

Salesforce

Excel

Job description

Department : Growth

Salary Range : Competitive commensurate with experience

Track : Individual Contributor

Contract Type : Permanent Employment

Working Schedule : Full-time Monday to Friday 9 : 00 AM 5 : 30 PM (GMT) 37.5 hours per week

Location : WeWork Waterloo / Hybrid

Start Date : Flexible (wed love you to join soon!)

About Us

Avvoka is a fast‑growing legal technology scale‑up specializing in document automation. Our platform helps law firms and in‑house teams draft, negotiate and manage contracts more efficiently. We’re trusted by leading global brands from Magic Circle law firms like AO Shearman to global franchises like HBO, and have supported everything from billion‑dollar transactions to international franchise deals.

We’re growing quickly, evolving from a bootstrapped start‑up to a scale‑up with 60% growth in headcount and over 70% organic revenue growth in the past year – so come join us on building a culture that’s innovative, collaborative and inclusive.

Who You Are

We’re looking for a driven Account Executive who is ready to make the leap into technology sales – particularly enterprise SaaS. This role is ideal for someone coming from a regulated industry (e.g. legal, financial services, consulting, healthcare, insurance) where you’ve sold complex high‑stakes solutions or services to sophisticated clients. You’re now looking to apply that expertise to a fast‑growing, tech‑forward company.

You might not come from a legaltech SaaS background – and that’s okay. What matters most is that you’re a natural communicator, problem solver and trusted advisor who can confidently lead B2B sales conversations with senior stakeholders, especially in professional services or regulated settings.

Key Responsibilities

1. Client Acquisition & Qualification

• Identify and qualify new business opportunities in the document automation and broader legal tech space.
• Build rapport with prospects in law firms and legal departments, understanding their goals and pain points.
• Create and present tailored solutions that resonate with risk‑aware regulated buyers.

2. Sales Strategy Execution

• Lead the full sales cycle from initial outreach through product demo, commercial negotiation and close.
• Address both technical and non‑technical objections with clarity and confidence.
• Feed insights back to marketing and product teams to refine our go‑to‑market messaging and roadmap.

3. Account Management & Expansion

• Develop long‑term relationships with clients, helping them extract maximum value from the platform.
• Identify upsell and cross‑sell opportunities supported by a deep understanding of client needs.

4. Market Engagement

• Stay informed on legaltech trends, regulatory shifts and competitor activity.
• Represent Avvoka at industry events and client‑facing forums, building both your and our brand.

Person Specification

The ideal candidate could have :

• Some experience in a complex B2B sales or advisory role, ideally in a regulated industry (e.g. legal, finance, consulting).
• Proven success selling or advising on high‑value services or platforms to discerning clients (e.g. partners, GCs, CIOs).
• Excellent communication skills with the ability to explain abstract or technical concepts simply.
• A consultative sales mindset.
• Comfort working independently in a fast‑paced startup‑style environment.

The desirable candidate could have :

• Experience selling SaaS legaltech or working at the intersection of technology and law.
• Background in law, finance or professional services (e.g. ex‑lawyer, ex‑consultant, ex‑financial advisor).
• Familiarity with the sales process from lead generation through to close in an enterprise context.

In addition to the technical and professional skills there are certain core attributes we value across all roles:

• Adaptability in dynamically evolving settings.
• A proactive, solution‑focused mindset with ownership.
• A collaborative spirit supporting and mentoring others.

If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway – you might be just the candidate we’re looking for.

Benefits

• Remote‑first working policy – employees are empowered to work from home and come into the office based on role and business requirements.
• Private health insurance through VitalityHealth available after probation, including 50% off eligible gym memberships (subject to eligibility criteria).
• Access to WeWork amenities including free coffee, community events and modern shared workspaces (subject to eligibility criteria).
• After‑work socials on the last Thursday of every month.
• Summer Fridays – every other Friday in July and August you can finish work early at 2 : 30 PM.
• Regular team socials such as the Summer and Winter Work Parties.
• Home office IT allowance (subject to eligibility criteria).
• Annual learning and development budget (subject to eligibility criteria).
• Flexible dress code (based on role‑based requirements).
• 25 days annual leave + public holidays.
• Company pension scheme.
• Right to request flexible working arrangements.
• A collaborative, transparent company culture with real opportunities for growth.

Why Join Us

At Avvoka you’ll join a considerate, innovative & inclusive team where every voice matters and you’ll be empowered to make a real impact. With ample opportunities for professional development, career progression and a range of employee benefits, Avvoka is the place to grow your career while making a difference in the legal world.

Equal Opportunities

We are an equal‑opportunity employer that celebrates diversity, committing to building an inclusive team that represents a variety of backgrounds.

We welcome applications from individuals of all backgrounds, identities and experiences, including those from underrepresented groups. We’re also happy to provide accommodations for candidates with disabilities during the application process.

Key Skills

Business Development, Customer Service, Revenue Growth, ABC Analysis, Account Management, Communication, CRM, Excel, Salesforce, PMP, Customer Relationships, Business Relationships, Sales Goals, Sales Process, CPA