Account Executive – Grocery

Advocate Group; United Kingdom; On-site; GBP 32,000 - 52,000; Full time

Job summary

The Advocate Group, exclusive partner for Monster Energy, is recruiting an Account Executive – Grocery to own a South West territory. You will drive Monster’s performance with major retailers, balancing store visits with account development and regional relationship management.

Candidate to possess proven FMCG account experience, strong commercial insight, and the ability to translate data into compelling proposals. A full UK driving licence is required.

Qualifications

• Proven experience developing accounts or managing a commercial territory within FMCG.
• Strong commercial awareness, with the ability to identify opportunities and deliver measurable sales growth.
• Experience using sales data and customer insights to support commercial decisions.
• A full UK manual driving licence.

Responsibilities

• Territory Ownership: Independently manage your geographical territory, prioritising customers and opportunities to maximise commercial performance.
• Account Development: Identify and deliver incremental growth opportunities across key Grocery customers and store clusters.
• Commercial Relationships: Build and influence relationships with Store Managers, Area Managers, Regional Buyers and multi-site decision-makers.
• Data-Led Selling: Use sales performance, category insights and customer data to develop compelling commercial proposals.
• Negotiation & Growth: Secure additional distribution, listings, secondary displays, promotional space and chilled placements.
• Strategic Execution: Translate national commercial agreements into successful regional and in-store activity.
• CCEP Collaboration: Work alongside Coca-Cola's Regional, National Account and Field Sales teams to maximise customer performance.
• Performance Management: Plan, forecast and review territory performance, identifying opportunities to improve sales, availability and market share.

Skills

Territory Ownership

Account Development

Data-Led Selling

Negotiation

Stakeholder Management

Grocery FMCG

Job description

Ready to take your FMCG sales career beyond traditional field sales?

Can you turn commercial opportunities into measurable sales growth?

Do you know how to combine strong customer relationships, data-led selling and brilliant retail execution to develop accounts and grow a territory?

The Advocate Group is proud to be exclusively partnering with Monster Energy to recruit an Account Executive – Grocery, taking ownership of a key territory across the South West.

This isn't a traditional merchandising or field sales position. It's a commercially focused Account Executive role combining territory management, account development and regional stakeholder influence, while remaining close to the action in-store.

The Company

For more than 20 years, Monster Energy has been disrupting the global beverage industry.

Today, Monster has grown into one of the world's most recognisable FMCG brands, with 17 energy drink brands sold across more than 150 countries and territories, supported by over 500 global ambassadors across sport, music, gaming and culture.

With more than 6,000 employees worldwide and over 200 million cases sold across EMEA in 2025, Monster continues to challenge the status quo through its ambitious, entrepreneurial and fast-moving culture.

DISRUPT. CREATE. REPEAT.

The Opportunity

You’ll take commercial ownership of a Grocery territory across the South West, driving Monster’s performance within major retailers including Tesco, ASDA, Sainsbury’s and Morrisons.

This is a highly autonomous, field-based role where you’ll combine regular store visits with commercial account development and regional relationship management.

You’ll identify where the biggest growth opportunities exist, prioritise key stores and customer groups, and use sales data and category insights to build compelling commercial proposals.

Building relationships from Store Managers through to Area Managers, Regional Buyers and multi-site stakeholders, you’ll influence decisions that drive additional distribution, promotional activity, secondary displays and incremental sales.

You’ll also work closely with Monster’s bottling partner, Coca-Cola Europacific Partners (CCEP), translating national customer agreements and Joint Business Plans into measurable growth across your territory.

What You’ll Be Doing:

• Territory Ownership: Independently manage your geographical territory, prioritising customers and opportunities to maximise commercial performance.
• Account Development: Identify and deliver incremental growth opportunities across key Grocery customers and store clusters.
• Commercial Relationships: Build and influence relationships with Store Managers, Area Managers, Regional Buyers and multi-site decision-makers.
• Data-Led Selling: Use sales performance, category insights and customer data to develop compelling commercial proposals.
• Negotiation & Growth: Secure additional distribution, listings, secondary displays, promotional space and chilled placements.
• Strategic Execution: Translate national commercial agreements into successful regional and in-store activity.
• CCEP Collaboration: Work alongside Coca-Cola's Regional, National Account and Field Sales teams to maximise customer performance.
• Performance Management: Plan, forecast and review territory performance, identifying opportunities to improve sales, availability and market share.

Who We’re Looking For

We’re looking for someone who has progressed beyond traditional field sales and can demonstrate genuine commercial account development experience within FMCG.

You might currently be working as an Account Executive, Territory Account Manager, Regional Account Executive, Customer Development Executive or Field Account Manager.

Experience within Grocery would be advantageous, but we’re equally interested in commercially strong candidates from Convenience, Wholesale, Impulse, Food & Drink or other FMCG channels.

You’ll ideally bring:

• Proven experience developing accounts or managing a commercial territory within FMCG.
• Strong commercial awareness, with the ability to identify opportunities and deliver measurable sales growth.
• Confidence influencing, negotiating and presenting to stakeholders beyond individual-store level.
• Experience using sales data and customer insights to support commercial decisions.
• The ability to independently plan, prioritise and manage a geographical customer base.
• A proactive, ambitious and results-driven approach, combined with a willingness to remain hands-on in-store.
• A full UK manual driving licence.

If you’re ready to take greater ownership of your customers, territory and commercial performance, we’d love to hear from you.

The Advocate Group is the exclusive talent partner for Monster Energy. All direct or third-party applicants will be forwarded to The Advocate Group for processing.