Regional Account Executive

Advocate Group; West of England; On-site; GBP 30,000 - 46,000; Full time

Job summary

The Advocate Group is recruiting an Account Executive – Grocery for the South West region, taking commercial ownership of key FMCG accounts and driving growth across major Grocery retailers.

In this field role you’ll visit stores, build relationships with Store Managers, Area Managers and multi-site decision-makers, and develop compelling proposals using sales data to maximise distribution and in-store visibility.

Qualifications

• Experience in FMCG or Consumer Goods sales.
• Ability to use sales data and insights to identify opportunities.
• Strong relationship management with retailers and store teams.

Responsibilities

• Territory ownership and prioritisation of opportunities to maximise performance.
• Develop incremental sales across major Grocery retailers and store clusters.
• Negotiate distribution, listings and in-store visibility.
• Collaborate with internal account teams and distribution partners to deliver regional growth.
• Plan and forecast territory performance and drive measurable results.

Skills

FMCG sales

Account development

Territory management

Negotiation

Relationship building

Job description

Ready to take greater commercial ownership of your FMCG accounts?

Do you know how to turn customer relationships and commercial opportunities into measurable sales growth?

The Advocate Group is partnering with a globally recognised FMCG drinks business to recruit an Account Executive – Grocery, supporting continued growth across the South West.

Combining territory ownership, commercial account development and regional stakeholder influence, this is an exciting opportunity to progress beyond traditional field sales while remaining close to customers and retail execution.

The Company

Our client is a globally established FMCG drinks business with a portfolio of highly recognisable consumer brands and a strong presence across the UK retail market.

Operating in a fast-moving, competitive category, the business continues to invest in its people, product innovation and retail partnerships to accelerate growth.

With an ambitious, entrepreneurial culture, this is an opportunity to join a business where individuals are encouraged to take ownership, challenge convention and make a genuine commercial impact.

The Role

This is a field-based Account Executive position, where you'll take commercial ownership of a key territory across the South West, developing relationships and driving growth within some of the UK's largest Grocery retailers.

You'll spend much of your time visiting stores, identifying opportunities and developing customer relationships, while also engaging with Area Managers, Regional Buyers and multi-site decision-makers to influence commercial performance across your territory.

Using sales data and category insights, you'll develop compelling proposals, negotiate additional opportunities and work alongside internal commercial teams and distribution partners to translate national agreements into measurable regional growth.

Key Responsibilities

• Territory Ownership: Independently manage your geographical territory, prioritising customers and opportunities to maximise commercial performance.
• Account Development: Identify and deliver incremental sales growth across major Grocery retailers and key store clusters.
• Stakeholder Management: Build and influence relationships with Store Managers, Area Managers, Regional Buyers and multi-site customers.
• Commercial Selling: Use sales performance and category insights to develop compelling proposals and identify growth opportunities.
• Negotiation & Execution: Secure additional distribution, listings, promotional space, secondary displays and in-store visibility.
• Collaboration: Work alongside internal account teams and external distribution partners to deliver national customer agreements and maximise regional performance.
• Performance Management: Plan, forecast and review territory performance, identifying opportunities to improve sales, availability and market share.

About You

We're looking for someone with proven FMCG account development experience who understands how to turn commercial opportunities into measurable business growth.

You might currently be working as an Account Executive, Territory Account Manager, Regional Account Executive, Customer Development Executive or Field Account Manager.

Experience within Grocery would be advantageous, but we're equally interested in commercially strong candidates from Convenience, Wholesale, Impulse, Food & Drink or other FMCG channels.

You’ll ideally bring:

• Experience commercially developing customer accounts or managing a territory within FMCG or Consumer Goods.
• Strong commercial awareness, with a track record of delivering measurable sales growth.
• Confidence negotiating, presenting and influencing stakeholders beyond individual-store level.
• The ability to use sales data and customer insights to identify and develop commercial opportunities.
• Strong territory planning, prioritisation and relationship management skills.
• A proactive, results-driven approach, with the flexibility to remain hands-on in-store.
• A full UK manual driving licence.

Why Join?

This is an opportunity to take the next step in your FMCG sales career, combining the autonomy of field sales with greater commercial responsibility.

You’ll have the freedom to manage your territory, develop relationships with major retail customers and make a measurable impact within a globally recognised FMCG business.

If you're ready to take greater ownership of your accounts, territory and commercial performance, we'd love to hear from you.

The Advocate Group is a leading recruitment partner to the FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation or age.

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