A/B Testing & Digital Experience Lead

Aquent; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Subsidized health plan

Vision and dental plans

Retirement plan with match

Free online training

Job summary

Aquent partners with a leading global financial services institution in London to drive digital optimization. You will own the strategy and execution of testing programs, translating data into actionable insights to improve performance and conversions across critical touchpoints.

As a senior Digital Experience professional, you will manage Adobe Target setup, collaborate with global teams, and ensure rigorous governance, data quality, and stakeholder reporting while advancing a culture of

Qualifications

• 3+ years of direct experience in A/B testing and CRO.
• Hands-on expertise with Adobe Target and platform setup.
• Advanced knowledge of UX data tools including heatmaps and session recording.
• Experience with user feedback and testing platforms (Lyssna, UserTesting).
• Strong quantitative analytics to design hypotheses and report metrics.
• JS/CSS familiarity for advanced testing processes.
• User-centric mindset with B2B user behavior understanding.
• Experience with GA4, GTM, and coordinating tracking with dev teams.
• Excellent written and verbal communication for technical and non-technical audiences.
• Detail-oriented with governance and documentation discipline.
• Experience collaborating with global teams across time zones.

Responsibilities

• Own the A/B testing platform (Adobe Target) setup, config, and governance.
• Design hypotheses using analytics, user behavior data, and feedback.
• Execute and monitor A/B and multi-variant tests with rigorous methodology.
• Report on performance and communicate findings to stakeholders.
• Collaborate with developers to implement in-depth tracking for tests.
• Maintain documentation, version control, and post-test archival.
• Ensure data integrity and reliable results before business decisions.

Skills

A/B testing

Adobe Target

UX data tools

User research platforms

Google Analytics GA4

JavaScript / CSS familiarity

Stakeholder communication

Cross-functional collaboration

Tools

HotJar

Amplitude

Quantum Metric

Lyssna

UserTesting

Job description

Aquent partners with a leading global financial services institution in London to drive digital optimization. You will own the strategy and execution of testing programs, translating data into actionable insights to improve performance and conversions across critical touchpoints.

As a senior Digital Experience professional, you will manage Adobe Target setup, collaborate with global teams, and ensure rigorous governance, data quality, and stakeholder reporting while advancing a culture of