Digital Experimentation Manager [AQ-19149]

Aquent; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Health & vision plans

Dental plans

Pension with employer match

Sick leave

Job summary

Aquent is seeking a visionary digital experimentation leader to revolutionize user experiences and shape our digital platforms. You will drive testing strategy and own the testing program across multiple platforms.

You will lead A/B testing, UX research, and data-driven optimization using Adobe Target, GA4, and heatmapping tools, partnering with global teams to deliver measurable business impact.

Qualifications

• 3+ years of direct A/B testing and CRO experience.
• Hands-on with Adobe Target; able to manage platform setup, configuration and documentation.
• Advanced knowledge of UX data tools including heatmaps, session recording, and journey mapping.
• Experience with user feedback and testing platforms (Lyssna, UserTesting, Maze).
• Strong quantitative analytics; able to design hypotheses and report performance metrics.
• JS/jQuery or CSS familiarity for advanced testing processes.
• Proficiency with GA4 and GTM; coordinate tracking with development teams.
• Excellent communication and stakeholder management across time zones.
• Multilingual is a plus.

Responsibilities

• Own the A/B testing platform (Adobe Target) setup, configuration, and documentation; maintain governance.
• Design testing hypotheses with stakeholders; identify high-impact opportunities from analytics and user feedback.
• Execute and monitor A/B and multi-variant tests with clear metrics and rigorous methodology.
• Report testing performance and business impact; present findings to stakeholders.
• Collaborate with technical teams to implement tracking and understand test context.
• Establish governance for test documentation, version control, and post-test archiving.
• Monitor test configuration and data integrity to ensure reliable results.
• Manage user feedback platforms (Lyssna, UserTesting) to gather qualitative insights.
• Synthesize data into actionable insights and prioritize high-impact tests.
• Collaborate with cross-functional teams to ensure data flow from testing platforms to analytics.
• Troubleshoot analytics discrepancies and maintain data quality across systems.
• Communicate progress and learnings to stakeholders on a regular cadence.
• Support portfolio analysis and prioritization for testing opportunities.
• Partner with Product/Dev teams to align testing requirements.

Skills

CRO

A/B testing

Data analysis

Tools

Adobe Target

HotJar

Quantum Metric

Amplitude

Lyssna

UserTesting

Maze

GA4

Google Tag Manager

Google Analytics

Job description

Join a leading global services organization, a pioneer in delivering innovative solutions that empower businesses worldwide. Our mission is to continuously enhance the digital experience for our users, driving engagement and delivering measurable impact through cutting-edge technology and data-driven strategies. As a partner with Aquent, you will contribute to a culture of excellence and innovation, working alongside some of the brightest minds in the industry.

Are you a visionary digital experimentation leader ready to revolutionize user experiences and directly shape the future of our digital platforms? We are seeking a dynamic individual to take the helm of our digital experimentation initiatives, driving significant business growth and optimizing every touchpoint of the user journey. In this pivotal role, you will not just run tests; you will define our testing philosophy, unlock profound insights, and translate complex data into tangible improvements that resonate across our global user base.

What You Will Do

You will be instrumental in optimizing web-based user experiences through comprehensive testing and data-driven methodologies. Your expertise in A/B testing platforms, conversion rate optimization, user feedback programs, and heatmapping analytics will shape our testing strategy and drive continuous performance improvements. You’ll partner with web development and cross-functional stakeholders to design, execute, and analyze testing programs that deliver measurable business impact. You will own the testing platform strategy, establish best practices, and translate complex, multi-platform performance data into actionable insights, ensuring we leverage best-in-class testing to remain competitive.

• Own the A/B testing platform (Adobe Target) technical set-up, configuration, and documentation library; establish and maintain platform governance and access controls.
• Design testing experiment hypotheses in collaboration with team members and stakeholders, leveraging site analytics, user behavior data, and user feedback to identify high-impact opportunities.
• Execute and monitor A/B and multi-variant tests to ensure rigorous methodology (Bayesian, Multi-Armed Bandits, etc.), consistent data flow, and clear understanding of success metrics.
• Report on A/B testing performance (velocity, lift, statistical significance, business impact) and communicate findings to stakeholders at appropriate levels of detail.
• Collaborate with technical teams and developers to set up in-depth tracking mechanisms for tests to understand the full context of user experience and isolate variables affecting performance.
• Establish cadence and governance for test documentation, version control, and post-test archival to create institutional knowledge and prevent hypothesis duplication.
• Monitor test configuration and data integrity/validity to ensure reliable experiment results prior to informing business decisions.
• Own and manage user feedback and research testing platform(s) (Lyssna, UserTesting, etc.) to gather qualitative insights on user behaviors, motivations, and pain points.
• Design and execute user research studies and feedback programs that inform hypothesis generation, validate testing assumptions, and identify new optimization opportunities.
• Synthesize user feedback with quantitative testing data to triangulate findings and prioritize tests with the highest potential impact.
• Establish a net-new feedback program roadmap aligned with business priorities and testing program velocity.
• Maintain and improve user research documentation and insights library for reference across optimization initiatives.
• Co-own the heatmapping and session recording platform (HotJar, Quantum Metric, Amplitude) to ensure consistent data flow that aligns with analytics and other site data sources.
• Map user journeys for live sites and test experiences to develop a comprehensive understanding of user pathways, pain points, and opportunities in partnership with the Senior Digital Marketing Performance Manager.
• Synthesize heatmap, session recording, and behavioral data into clear narratives for stakeholder presentations; translate findings into testable hypotheses.
• Collaborate with the Senior Digital Performance Marketing Manager team to establish seamless data flow from testing platform to analytics, data warehouse, and reporting systems.
• Optimize in-depth tracking and event taxonomy for A/B tests in partnership with the Senior Digital Performance Marketing Manager and/or agency partners to ensure test data is captured, attributed, and reportable across all downstream analytics platforms.
• Troubleshoot testing-related analytics discrepancies and data integrity issues in partnership with Marketing Operations, Development Teams, Web Teams, and other relevant stakeholders.
• Communicate testing program progress, results, and learnings to stakeholders across the organization in clear, accessible formats on a consistent cadence.
• Support the Senior Manager, Digital Experience & Optimization with testing portfolio analysis, testing opportunity validation, and prioritization recommendations.
• Partner with cross-functional teams (development, content, product) to ensure testing requirements are clearly understood and implemented correctly.

Must-Have Qualifications

• 3+ years of direct experience in A/B testing and conversion rate optimization (CRO).
• Hands-on expertise with Adobe Target and demonstrated ability to manage platform technical set-up, configuration, and documentation.
• Advanced knowledge of UX data tools including heatmaps, session recording, and journey mapping platforms (HotJar, Quantum Metric, Amplitude, or similar).
• Demonstrated experience with user feedback and testing platforms (Lyssna, UserTesting, Maze, or similar) and ability to design and manage user research programs.
• Strong quantitative analytical skills with the ability to design sound hypotheses, interpret statistical significance, and communicate performance metrics.
• JS/jQuery or CSS familiarity for advanced testing processes.
• User-centric mindset with a deep understanding of B2B user behavior and decision-making pathways across the entire user lifecycle.
• Demonstrated proficiency with Google Analytics (GA4), Google Tag Manager, and web analytics best practices; ability to coordinate tracking with development teams.
• Excellent written and verbal communication skills with the ability to translate complex data into clear insights for technical and non-technical audiences.
• Stellar attention to detail and commitment to data quality; an organized approach to documentation, testing governance, and stakeholder management.
• Experience working collaboratively with global teams in different time zones across development, marketing, and product teams to prioritize and execute testing programs aligned with business objectives.

Nice-to-Have Qualifications

• Familiarity with personalization, segmentation, and advanced targeting capabilities.
• Certifications in Google Analytics, CRO, experimentation methodologies, or related fields.
• Experience with statistical analysis, sample size calculation, and multi-variant testing methodologies.
• Experienced with agile methodologies and comfortable in rapidly evolving, cross-functional team environments.
• Proven experience building and scaling testing programs from early stage to mature, high-velocity operations.
• Understanding compliance and ethical standards in digital marketing and user research (GDPR, CCPA, informed consent, etc.).
• Passion for continuous learning and staying current with CRO, experimentation, and user research industry trends, including emerging personalization and segmentation capabilities.
• Multilingual is a plus!

About Aquent

Aquent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.