Lead, Digital Experimentation & A/B Testing

British Airways PLC; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways is seeking a Digital Experimentation Lead to own and scale our experimentation programme across ba.com and the app. You’ll lead a small team, collaborate with product, technology and agency partners, and champion testing as the driver of customer impact and commercial performance.

You’ll run A/B and multivariate tests using tools such as Adobe Target and Optimizely, build communities of practice, and ensure insights inform product decisions with rigorous data analysis.

Qualifications

• Proven experience running A/B and multivariate tests using tools like Adobe Target or Optimizely.
• Experience growing and managing an experimentation programme at scale.
• Strong statistical analysis skills and data-driven decision making.
• Ability to validate insights from behavioural data with user research or experimentation.
• Able to lead and develop a small team in a fast-paced environment.
• Excellent stakeholder management and cross-functional collaboration.
• Clear communication of complex ideas using data and customer impact.

Responsibilities

• Support product strategy for validating new features with insights.
• Collaborate with Product Owners on experiment backlog with reliable data.
• Build and run experiments with agency partners and internal teams.
• Develop communities of practice around experiment strategy and analysis.
• Ensure product-led growth metrics are attributed to changes.
• Manage experiments across digital channels as programme owner.
• Collaborate with Digital Tools Specialists and Adobe Target.
• Building a culture of curiosity and experimentation across teams.

Skills

A/B testing

Multivariate testing

Data analysis

Statistical analysis

Team leadership

Cross-functional collaboration

Stakeholder management

Communication skills

Tools

Adobe Target

Optimizely

Job description

British Airways is seeking a Digital Experimentation Lead to own and scale our experimentation programme across ba.com and the app. You’ll lead a small team, collaborate with product, technology and agency partners, and champion testing as the driver of customer impact and commercial performance.

You’ll run A/B and multivariate tests using tools such as Adobe Target and Optimizely, build communities of practice, and ensure insights inform product decisions with rigorous data analysis.