Website Optimisation Analyst - Customer Engagement

Buckden Partners; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global banking firm is seeking a CRO Assistant Manager to enhance the digital customer experience through data-driven insights and testing. The ideal candidate will analyze customer interactions, design A/B tests, and collaborate with teams to implement changes. This hybrid role requires strong analytical skills and experience in digital marketing. Join the Customer Engagement team in Milton Keynes for a rewarding career.

Qualifications

• Strong analytical skills focused on customer experience.
• Experience with A/B testing and multivariate tests.
• Proven track record in digital marketing or campaign management.

Responsibilities

• Analyze customer interactions to identify improvement opportunities.
• Execute A/B tests using Adobe Target.
• Collaborate with teams for compliance and risk management.

Skills

Analytical skills

Customer-centric mindset

Understanding of UX and CX

Experience in website optimization

Familiarity with CRM systems

Job description

Overview

Our global banking client is looking for a CRO Assistant Manager to join their Customer Engagement team. This role is focused on optimising the digital customer experience through data-driven insights, experimentation, and testing.

Responsibilities

• Analyse customer interactions across digital channels to identify opportunities for improvement.
• Design and execute A/B and multivariate tests using Adobe Target to enhance user journeys.
• Collaborate with cross-functional teams to implement changes while ensuring compliance and risk management.
• Track, measure, and report test results, translating insights into actionable recommendations for stakeholders.

What We’re Looking For

• Strong analytical skills with a customer-centric mindset.
• Understanding of UX, CX, and digital best practices.
• Experience in website optimisation, web analytics, digital marketing, or campaign management.
• Familiarity with CRM systems and digital marketing campaigns.
• Proactive, adaptable, and comfortable working in a fast-paced, hybrid environment.

Location & Work Style

• Hybrid: 3 days per week in the Milton Keynes office.

Role Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Analyst
• Industries: Banking, Financial Services, and Advertising Services