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Doctolib is looking for a Product Marketing Lead on the Specialists doctor market for its Product Marketing team in France. You will work directly with Exco members as the CEO of our solutions on the Specialists market segment. You will have a leadership role internally to engage all stakeholders in becoming more product-driven.

As a Product Marketing Lead on the Specialists doctor market, you will define strategies to maximize growth, retention, satisfaction, and usage, and oversee their implementation. You will represent the voice of our 60,000 Specialist doctors and 50 million patients in France. You will collaborate daily with various teams at Doctolib: Product, Design, Marketing, Sales, Operations, Data.

The role includes the following missions:

1. Be the voice of customers by researching the needs, pain points, and behaviors of Specialist doctors and patients.
2. Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggesting partnerships and M&A opportunities.
3. Partner with Product Management to identify and capitalize on market gaps and opportunities, bringing strong convictions on product needs.
4. Develop and own the positioning strategy for the French market, differentiating our solutions from competitors, and define our product offering, pricing, and packaging.
5. Create and maintain compelling value propositions and messaging frameworks targeting personas.

1. Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement, while reducing churn.
2. Collaborate with Product Management to translate insights into product improvements and feature adoption campaigns.

1. Design comprehensive go-to-market strategies with 360 launch plans to meet yearly growth targets, monitoring KPIs, and coordinating sales, marketing, and operational actions.
2. Ensure successful launches and campaigns in coordination with relevant teams.
3. Partner with Brand & Content Marketing to develop impactful campaigns and content supporting product launches and adoption, increasing Specialist satisfaction.

1. Design strategies to improve Product Market Fit for Specialists (clinical solutions, patient acquisition, digital tools, etc.).
2. Support the launch of AI-based consultation tools and upcoming solutions.
3. Lead projects such as partnerships with clinics and defining long-term plans for markets like Midwives.
4. Construct and monitor achievement of business KPIs aligned with Doctolib’s strategy.

If you don’t meet all the requirements but believe this role matches your experience, we encourage you to apply!

• You have at least 5 years of experience.
• You are experienced in product launches, product marketing management, or go-to-market strategies.
• You can engage multiple stakeholders and coordinate across functions in a fast-paced environment.
• You possess strong storytelling and copywriting skills.
• You are fluent in French and English.

• You are results-oriented, well-structured, analytical, and fact-based.
• You are passionate about our products and users.
• You embody core Doctolib competencies: Grit, Result-oriented, Team player.

• Health Insurance
• Quarterly bonus
• Up to 14 days of RTT
• Flexible hybrid and office-based work policies
• International work flexibility (EU and UK, 10 days/year)
• Wellbeing programs including mental health and coaching
• Support for caregivers and employees with disabilities
• Lunch vouchers, sports subsidies, transport reimbursements, relocation support

1. 45-minute interview with Talent Acquisition
2. 60-minute interview with the Product Marketing Manager
3. 60-minute case study with the manager and Product Marketing Director
4. Validation with VP Growth & Strategy

• Full-time
• Remuneration based on profile with fixed plus bonus

At Doctolib, we believe in improving healthcare access for everyone. We are an equal opportunity employer that celebrates diversity and encourages all qualified candidates to apply, regardless of gender, religion, age, sexual orientation, ethnicity, disability, or origin. If you have a disability, please let us know how we can support you through the interview process.