Product Marketing Lead - Specialist Doctors xfm

Doctolib; Paris; Hybride; EUR 60 000 - 100 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Product Marketing Lead to drive growth and engagement in the Specialists doctor market. This role involves defining strategic initiatives, collaborating with cross-functional teams, and representing the voice of over 60,000 Specialist doctors. You will play a pivotal role in shaping product offerings, ensuring market advantage, and leading impactful campaigns. If you are passionate about healthcare and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact on healthcare access in France.

Prestations

Health Insurance

Quarterly Bonus

Flexible Work Policies

Wellbeing Programs

Lunch Vouchers

Transport Reimbursement

Relocation Support

Qualifications

• 5+ years of experience in product marketing or management.
• Strong storytelling and analytical skills are essential.

Responsabilités

• Define strategies to maximize growth and retention for Specialist doctors.
• Collaborate with various teams to enhance product offerings.

Connaissances

Product Marketing Management

Stakeholder Engagement

Go-to-Market Strategies

Copywriting

Market Research

Formation

Bachelor's Degree

Master's Degree

Description du poste

Doctolib is looking for a Product Marketing Lead on the Specialists doctor market for its Product Marketing team in France. You will work directly with Exco members as the CEO of our solutions on the Specialists market segment. You will have a leadership role internally to engage all stakeholders in becoming more product-driven.

What you'll do

As a Product Marketing Lead on the Specialists doctor market, you will define strategies to maximize growth, retention, satisfaction, and usage, and oversee their implementation. You will represent the voice of our 60,000 Specialist doctors and 50 million patients in France. You will collaborate daily with various teams at Doctolib: Product, Design, Marketing, Sales, Operations, Data.

The role includes the following missions:

1. Be the voice of customers by researching the needs, pain points, and behaviors of Specialist doctors and patients.
2. Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage or suggesting partnerships and M&A opportunities.
3. Partner with Product Management to identify and capitalize on market gaps and opportunities, bringing strong convictions on product needs.
4. Develop and own the positioning strategy for the French market, differentiating our solutions from competitors, and define our product offering, pricing, and packaging.
5. Create and maintain compelling value propositions and messaging frameworks targeting personas.

Usage & Satisfaction

1. Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement, while reducing churn.
2. Collaborate with Product Management to translate insights into product improvements and feature adoption campaigns.

Growth plan

1. Design comprehensive go-to-market strategies with 360 launch plans to meet yearly growth targets, monitoring KPIs, and coordinating sales, marketing, and operational actions.
2. Ensure successful launches and campaigns in coordination with relevant teams.
3. Partner with Brand & Content Marketing to develop impactful campaigns and content supporting product launches and adoption, increasing Specialist satisfaction.

Key projects

1. Design strategies to improve Product Market Fit for Specialists (clinical solutions, patient acquisition, digital tools, etc.).
2. Support the launch of AI-based consultation tools and upcoming solutions.
3. Lead projects such as partnerships with clinics and defining long-term plans for markets like Midwives.
4. Construct and monitor achievement of business KPIs aligned with Doctolib’s strategy.

Who you are

If you don’t meet all the requirements but believe this role matches your experience, we encourage you to apply!

• You have at least 5 years of experience.
• You are experienced in product launches, product marketing management, or go-to-market strategies.
• You can engage multiple stakeholders and coordinate across functions in a fast-paced environment.
• You possess strong storytelling and copywriting skills.
• You are fluent in French and English.

Preferred qualities

• You are results-oriented, well-structured, analytical, and fact-based.
• You are passionate about our products and users.
• You embody core Doctolib competencies: Grit, Result-oriented, Team player.

What we offer

• Health Insurance
• Quarterly bonus
• Up to 14 days of RTT
• Flexible hybrid and office-based work policies
• International work flexibility (EU and UK, 10 days/year)
• Wellbeing programs including mental health and coaching
• Support for caregivers and employees with disabilities
• Lunch vouchers, sports subsidies, transport reimbursements, relocation support

The hiring process

1. 45-minute interview with Talent Acquisition
2. 60-minute interview with the Product Marketing Manager
3. 60-minute case study with the manager and Product Marketing Director
4. Validation with VP Growth & Strategy

Job details

• Full-time
• Remuneration based on profile with fixed plus bonus

At Doctolib, we believe in improving healthcare access for everyone. We are an equal opportunity employer that celebrates diversity and encourages all qualified candidates to apply, regardless of gender, religion, age, sexual orientation, ethnicity, disability, or origin. If you have a disability, please let us know how we can support you through the interview process.