Responsable Marketing à United States

Whether in a hospital, airport or high-security company : From planning and installation to maintenance, we ensure efficiency and cost-effectiveness with state-of-the-art systems for access control and workforce management as well as integrated security solutions.

As Senior Marketing Operations Manager (m / f / d), you'll be responsible for the strategic development and operational management of our digital platforms and content ecosystem. Working at the intersection of content, technology, and performance, you'll ensure our brand maintains strong visibility with our target audience, analysts, and partners across all digital touchpoints.

Sounds interesting to you? Then join our team and apply today on a 100% Remote-Basis as Senior Marketing Operations Manager (m / f / d)!

• Platform Management & Digital Operations

  Lead the expansion of our global website and other central digital projects in close coordination with IT, regional teams, business units, and external partners.

• Content Strategy & Development
  • Develop content strategy aligned with the customer journey.
  • Create inspiring content (posts, articles, videos, presentations) that bridges our heritage with our future vision.
  • Produce thought-leadership content, whitepapers, and case studies.
  • Develop content for website, social media, and blog – leveraging AI-supported tools where appropriate in close collaboration with our Marketing Automation.
  • Coordinate blog, newsletter, and editorial content across channels.
  • Drive content strategy through the development and execution of a comprehensive social media and content calendar in close coordination with PR. Manage all community management activities, oversee digital asset organization and distribution, and maintain brand consistency by enforcing brand guidelines and visual identity standards.
  • Maintain, update, and enhance our company's external and internal presentations, including our corporate presentation (Powerpoint). Ensure consistent corporate image across all presentation materials while keeping content current, accurate, and engaging.
  • Optimize our SEO and Google presence to maximize visibility with target audiences.
  • Manage and guide SEO and web agencies to achieve measurable results.
• Social Media & LinkedIn Management
  • Manage LinkedIn campaigns as a central channel for visibility, recruitment, and thought leadership.
  • Drive engagement and brand positioning across social media platforms.
• Collaboration & Stakeholder Management
  • Coordinate with internal content owners and external partners.
  • Align closely with Sales, Solution Management, IT, and regional teams.
  • Manage external agencies and ensure strategic alignment with internal stakeholders.
• Performance & Optimization
  • Monitor relevant KPIs and derive data-driven optimization measures.
  • Implement performance improvements collaboratively with the team.
  • Continuously analyse and enhance digital platform effectiveness.

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent professional experience).
• Minimum 5 years of working experience in marketing operations, digital marketing, or content management, desirable in B2B, in software- and technology industry.
• Proven expertise in content strategy development and track record of developing thought leadership content and case studies.
• Strong experience with digital platform management and social media (especially LinkedIn).
• Experience managing external agencies and cross-functional teams.
• Experienced in marketing automation tools and Design software (PowerPoint, Keynote, Canva, etc.).
• Expertise in coordinating cross-functional teams and managing external agencies and freelancers.
• Business fluency in German and English (written and spoken). Professional proficiency in Spanish, French, or Dutch desirable.
• Excellent written and verbal communication skills.
• Creative thinking with strong storytelling ability.
• Cross-functional collaboration and stakeholder management.
• Project management and organizational skills.
• Detail-oriented with commitment to brand consistency.

• What makes working with us great?

  We take care of you while you take care of your business! We listen better and take a closer look. Our aim is to build long-term relationships based on mutual respect and trust.

• That's why we offer you :
  • Impact : Play a crucial role in the development of brand impact and revenue growth of a company that is among the top 5 in its industry.
  • Innovation : Use your expertise and design scalable systems, leverage data-driven insights, and implement cutting-edge content strategies in order to transform our marketing efficiency and audience engagement.
  • Excellence : Thrive in an environment that encourages continuous improvement and personal development.
  • Growth : Responsible and diverse tasks in a growing medium-sized company.
  • Collaboration : Become part of our agile, cross-functional and international team.
  • A modern working environment : Flexible working hours and 100% mobile working.
  • Security : Long-term prospects thanks to a permanent employment contract.
  • Benefits : A company pension scheme and capital-forming benefits, as well as offers on occupational and company medical topics.

Have we piqued your interest?

Then we look forward to receiving your application!

If you have any questions in advance, please call Anna Hallmeier on 07573 952 228.

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