VP, Global Fragrance Brand Communications

The Estée Lauder Companies; Paris; Sur place; EUR 180 000 - 240 000; Plein temps

Résumé du poste

The Estée Lauder Companies is seeking a visionary Vice President, Global Brand Communications to lead strategic communications for its Lifestyle Fragrance portfolio, Jo Malone London, KILIAN PARIS, and Editions de Parfums Frédéric Malle. This role drives global brand storytelling, media strategy, and cultural relevance across markets from Paris or London.

Reporting to the SVP, Global Brand Communications, the incumbent will own the press roadmap for product launches, milestones, and

Qualifications

• Minimum 14+ years in luxury beauty, fragrance, fashion, or lifestyle brand communications.
• Proven experience leading global communications for high-profile, prestige brands, ideally within fragrance or luxury consumer goods.
• Deep understanding of fragrance storytelling, cultural programming, and high-touch luxury communications.
• Expertise in managing global brand milestones, including store openings, events, and high-impact media campaigns.
• Strong global media relationships and experience with founder-led storytelling.
• Sophisticated leadership presence and ability to influence senior executives, brand stakeholders, and external partners.
• Demonstrated success developing and executing proactive brand PR strategies that generate significant earned media coverage, cultural relevance, and consumer engagement on a global scale.
• Proven ability to build strong external relationships with media, cultural influencers, talent partners, and industry stakeholders.

Responsabilités

• Serve as the senior global communications lead for Jo Malone London, KILIAN PARIS, and Editions de Parfums Frédéric Malle, overseeing the development and implementation of strategic, long-term brand storytelling across all channels and markets.
• Translate brand heritage and olfactive artistry into emotionally resonant narratives that position each brand at the forefront of the global fragrance and luxury lifestyle space, driving earned media coverage, cultural relevance, and consumer conversation.
• Serve as the communications leader for the flagship Fragrance Atelier in Paris, developing and executing its global communications strategy, elevating its role as a category-defining platform for fragrance craftsmanship, innovation, education, and cultural storytelling while driving international media, influencer, and industry engagement.
• Establish and drive portfolio-level communications priorities across the Lifestyle Fragrance brands, determining strategic focus, resource allocation, and sequencing of major communications initiatives to maximize enterprise impact, brand equity, and earned media results.
• Ensure all brand communications align with corporate strategy, while amplifying each brand and fragrance house’s unique vision.
• In collaboration with the SVP, define and drive ELC’s wider enterprise narrative around the fragrance category.
• Own the global press strategy and communications roadmap for all product launches, cultural activations, brand partnerships, and major brand moments, generating earned media impact and cultural buzz across markets.
• Build founder and perfumer visibility through executive media placements, speaking engagements, and immersive storytelling.
• Drive awareness and storytelling for high-impact projects, such as limited‑edition collaborations, global fragrance campaigns, and the Atelier.
• Lead communications strategies that maximize the impact of earned media across both traditional and emerging channels, ensuring brands remain highly visible, culturally relevant, and influential in shaping consumer conversation.

Connaissances

Global brand communications

Media relations

Influencer strategy

Leadership

Description du poste

The Estée Lauder Companies is seeking a visionary Vice President, Global Brand Communications to lead strategic communications for its Lifestyle Fragrance portfolio, Jo Malone London, KILIAN PARIS, and Editions de Parfums Frédéric Malle. This role drives global brand storytelling, media strategy, and cultural relevance across markets from Paris or London.

Reporting to the SVP, Global Brand Communications, the incumbent will own the press roadmap for product launches, milestones, and