Global Consumer Engagement Lead — Luxury & Influencer

The Estée Lauder Companies; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Estée Lauder Companies’ Kilian Paris brand seeks a Global Consumer Engagement Senior Manager based in Paris. This role accelerates growth by transforming brand storytelling into cultural relevance across Owned, Earned and Paid media, partnering with Global Events & PR, Global Online, Creative and Regional teams to build global engagement strategies that strengthen desirability and awareness.

You will lead influencer and content strategies, own the global social media calendar, define audience

Qualifications

• 7-8 years in content marketing, consumer engagement, influencer marketing or digital communications.
• Proven ability to lead influencer strategies and creator partnerships.
• Experience building integrated content strategies across Owned, Earned and Paid media.
• Strong analytical mindset translating data into actionable insights.
• Excellent project and stakeholder management, with global/cross-functional experience.
• Luxury brand experience is strongly preferred.

Responsibilities

• Lead the long-term influencer strategy and creator partnerships across paid and organic activations.
• Develop global content strategy and editorial direction for multiple channels.
• Own the global social media strategy and content planning for launches and campaigns.
• Define audience strategies and paid media priorities globally.
• Monitor EMV and engagement, translating insights into recommendations.
• Collaborate with Global Events & PR to maximize impact of activations.
• Lead and develop the Consumer Engagement team to deliver best-in-class work.

Skills

Influencer marketing

Content marketing

Consumer engagement

Digital communications

Data-driven insights

Project management

Stakeholder management

Cross-functional collaboration

Luxury brand storytelling

Job description

Estée Lauder Companies’ Kilian Paris brand seeks a Global Consumer Engagement Senior Manager based in Paris. This role accelerates growth by transforming brand storytelling into cultural relevance across Owned, Earned and Paid media, partnering with Global Events & PR, Global Online, Creative and Regional teams to build global engagement strategies that strengthen desirability and awareness.

You will lead influencer and content strategies, own the global social media calendar, define audience