Paris-Based Global Consumer Engagement Lead

The Estée Lauder Companies Inc.; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

The Estée Lauder Companies Inc. in Paris seeks a Global Consumer Engagement Senior Manager to accelerate brand storytelling and cultural relevance across Owned, Earned and Paid media.

You will collaborate closely with Global Events & PR, Global Online, Creative, Marketing and regional teams to shape influencer-driven content and activations. You will lead a high-impact consumer engagement strategy, drive EMV, develop scalable content frameworks, and mentor a high-performing team.

Qualifications

• 7-8 years of experience in content marketing, consumer engagement, influencer marketing or digital communications.
• Strong understanding of luxury content ecosystems and social-first storytelling.
• Proven experience building influencer strategies and creator partnerships.
• Experience developing integrated content strategies across Owned, Earned and Paid media.
• Strong analytical mindset with experience translating data into actionable insights.
• Excellent project management and stakeholder management skills.
• Experience working across global markets and cross-functional teams.
• Luxury experience strongly preferred.

Responsabilités

• Develop the long-term global influencer strategy.
• Build and nurture a global community of creators and tastemakers.
• Lead creator partnerships across paid and organic activations.
• Define influencer briefing frameworks and content standards.
• Partner with regional teams to maximize EMV and cultural relevance.
• Identify emerging creators, platforms and trends.
• Lead the global consumer engagement strategy across Owned, Earned and Paid channels.
• Define the global content strategy and editorial direction.
• Build integrated content plans supporting product launches and brand moments.
• Partner with Creative, Marketing and Online teams to ensure consistency across consumer touchpoints.
• Develop scalable content frameworks for regional adaptation.
• Own the global social media strategy and editorial calendar.
• Lead content planning across launches and brand campaigns.
• Ensure social-first creative thinking across all activations.
• Develop platform-specific content recommendations.
• Lead the global paid media strategy.
• Define audience strategies and media priorities.
• Develop global paid media best practices.
• Monitor EMV, social performance and engagement.
• Translate insights into actionable recommendations.
• Identify emerging consumer behaviors and trends.
• Lead reporting for leadership and campaign performance.
• Partner closely with the Global Events & PR Senior Manager to maximize the content, social and influencer impact of global brand activations.

Connaissances

Content marketing

Consumer engagement

Influencer marketing

Digital communications

Analytical mindset

Project management

Stakeholder management

Global collaboration

Luxury experience

Description du poste

The Estée Lauder Companies Inc. in Paris seeks a Global Consumer Engagement Senior Manager to accelerate brand storytelling and cultural relevance across Owned, Earned and Paid media.

You will collaborate closely with Global Events & PR, Global Online, Creative, Marketing and regional teams to shape influencer-driven content and activations. You will lead a high-impact consumer engagement strategy, drive EMV, develop scalable content frameworks, and mentor a high-performing team.