VIP CRM Manager

Growe Talents; Reims; Sur place; EUR 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym, stomatology,心理

Performance-Driven Rewards

Dynamic Work Environment

Résumé du poste

Growe, a leading business advisory and services group in iGaming and Entertainment, is seeking a CRM specialist to own VIP lifecycle campaigns for Casino and Sports. You will build a strategic monthly calendar and use analytics to drive data-informed decisions and ROI.

Responsibilities include managing targets, budgets, and multi-channel communications, while collaborating with VIP Account Managers to balance automated flows with personal outreach. LATAM experience is a plus.

Qualifications

• At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management.
• Strong analytical mindset and ability to translate data into actionable strategy.
• Experience managing bonus cost optimization and campaign ROI analysis.
• Proficiency in CRM tools and marketing automation platforms.
• Deep understanding of player behavior in Casino and Sports products.

Responsabilités

• Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers.
• Leverage analytics to drive data-informed decisions and optimize incentive structures.
• Control VIP CRM revenue targets and bonus budget allocation.
• Monitor bonus cost versus incremental revenue and ROI.
• Develop, implement, and optimize VIP lifecycle journeys with clear KPIs.
• Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation.
• Collaborate with VIP Account Managers to align automated flows with high-touch outreach.
• Manage communications across email, SMS, push, and in-app messaging.
• Track and report on retention, reactivation, churn, ARPU, LTV, and monthly revenue.
• Measure campaign metrics (open rate, CTR, conversion, delivery).
• Design and run A/B and multivariate tests with clear hypotheses and impact.

Connaissances

VIP CRM

CRM analytics

Campaign optimization

A/B testing

Marketing automation

LATAM markets

Description du poste

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands‑on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Perfect for those who aim to:

• Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers, leveraging analytics to drive data-informed decisions;

• Control VIP CRM revenue targets and bonus budget allocation, ensuring alignment with overall business objectives;

• Monitor bonus cost versus incremental revenue and ensure positive campaign ROI, optimizing incentive structures to maximize margin efficiency;

• Develop, implement, and continuously optimize VIP lifecycle journeys (Onboarding, Growth, Loyalty, Churn Prevention) with clear KPIs for retention, ARPU growth, and LTV;

• Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation on a daily basis;

• Collaborate closely with VIP Account Managers to align automated CRM flows with high-touch manual outreach, ensuring a seamless and personalized player experience;

• Manage communications across email, SMS, push notifications, and in-app messaging channels, ensuring consistency and relevance;

• Track, measure, and report on key performance metrics including Retention Rate, Reactivation Rate, Churn Rate, ARPU, LTV, and monthly revenue flows;

• Monitor campaign conversion metrics (acceptance rate, usage rate, wagering completion, incremental uplift) and communication performance (Open Rate, CTR, Conversion Rate, Delivery Rate);

• Design and execute statistically robust A/B and multivariate tests, defining hypotheses, success metrics, and incrementality impact to drive continuous performance improvement.

Experience you’ll need to bring:

• At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management;

• Strong analytical mindset with the ability to interpret complex datasets and translate insights into actionable strategies;

• Experience managing bonus cost optimization and campaign ROI analysis;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking systems;

• Deep understanding of player behavior and lifecycle dynamics within Casino and Sports products;

• Experience working with LATAM markets (Spanish-speaking regions) will be a strong advantage.

It’s a perfect match if you have those personal features:

• Proactive and resourceful approach in resolving campaign, segmentation, or bonus issues quickly;

• Strong communication and presentation skills, with the ability to deliver clear strategic reports and recommendations;

• Ability to work in a fast-paced environment with multiple markets, frequent game releases, and dynamic event calendars.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.