VIP CRM Lead – iGaming Growth & Retention

Growe Talents; Reims; Sur place; EUR 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym, stomatology,心理

Performance-Driven Rewards

Dynamic Work Environment

Résumé du poste

Growe, a leading business advisory and services group in iGaming and Entertainment, is seeking a CRM specialist to own VIP lifecycle campaigns for Casino and Sports. You will build a strategic monthly calendar and use analytics to drive data-informed decisions and ROI.

Responsibilities include managing targets, budgets, and multi-channel communications, while collaborating with VIP Account Managers to balance automated flows with personal outreach. LATAM experience is a plus.

Qualifications

• At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management.
• Strong analytical mindset and ability to translate data into actionable strategy.
• Experience managing bonus cost optimization and campaign ROI analysis.
• Proficiency in CRM tools and marketing automation platforms.
• Deep understanding of player behavior in Casino and Sports products.

Responsabilités

• Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers.
• Leverage analytics to drive data-informed decisions and optimize incentive structures.
• Control VIP CRM revenue targets and bonus budget allocation.
• Monitor bonus cost versus incremental revenue and ROI.
• Develop, implement, and optimize VIP lifecycle journeys with clear KPIs.
• Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation.
• Collaborate with VIP Account Managers to align automated flows with high-touch outreach.
• Manage communications across email, SMS, push, and in-app messaging.
• Track and report on retention, reactivation, churn, ARPU, LTV, and monthly revenue.
• Measure campaign metrics (open rate, CTR, conversion, delivery).
• Design and run A/B and multivariate tests with clear hypotheses and impact.

Connaissances

VIP CRM

CRM analytics

Campaign optimization

A/B testing

Marketing automation

LATAM markets

Description du poste

Growe, a leading business advisory and services group in iGaming and Entertainment, is seeking a CRM specialist to own VIP lifecycle campaigns for Casino and Sports. You will build a strategic monthly calendar and use analytics to drive data-informed decisions and ROI.

Responsibilities include managing targets, budgets, and multi-channel communications, while collaborating with VIP Account Managers to balance automated flows with personal outreach. LATAM experience is a plus.