CRM Lead

Growe Talents; Reims; Sur place; EUR 55 000 - 70 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Résumé du poste

Growe Talents is assisting an international online gaming company to lead CRM for LATAM, with Argentina as the core market. You will build and manage lifecycle campaigns across all channels, design and test bonus mechanics, segment the player base by behavior and personalize offers accordingly.

Track retention, reactivation and other metrics with BI, and adjust strategy. You will manage and mentor CRM team members, if applicable, setting priorities and reviewing campaign work.

Qualifications

• 3+ years of CRM experience in iGaming (casino and sportsbook).
• WhatsApp as a primary CRM channel (not just email).
• Experience with CRM automation platforms.
• Data literacy and ability to read and act on reports.
• Understanding of bonuses and mechanics.

Responsabilités

• Own CRM strategy and execution for LATAM, core market Argentina.
• Build and manage lifecycle campaigns across all channels.
• Design and test bonus mechanics for player engagement.
• Segment players by deposit behavior, NGR and activity, personalize offers.
• Track retention, reactivation and other metrics with BI and adjust strategy.
• Manage and mentor CRM team members, setting priorities and reviewing campaign work.

Connaissances

CRM strategy

WhatsApp CRM

CRM automation

Data literacy

Bonus mechanics

Multi-brand management

Team leadership

English + Spanish

Outils

CRM platforms

Description du poste

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Own CRM strategy and execution for LATAM, with Argentina as the core market;

• Build and manage lifecycle campaigns across all communication channels;

• Design and test bonus mechanics;

• Segment the player base by deposit behavior, NGR, and activity, and personalize offers accordingly;

• Track retention, reactivation and other metrics with BI, and adjust strategy based on data;

• Manage and mentor CRM team members, if applicable, setting priorities and reviewing campaign work.

Experience you’ll need to bring:

• 3+ years of CRM experience in iGaming, ideally across both casino and sportsbook verticals;

• Experience using WhatsApp as a primary CRM channel, not just email;

• Practical experience with CRM automation platforms;

• Data literacy: being able to understand reports and act on them;

• Understanding of bonuses and mechanics;

• Experience managing multiple brands;

• Experience leading teams;

• Upper-intermediate level of English, Spanish is a strong advantage.

It’s a perfect match if you have those personal features:

• Analytical, numbers-first thinking, driven to understand why something worked;

• Full ownership of campaigns and outcomes, following through without needing to be asked;

• Steadiness and adaptability in a fast-moving regulatory and economic environment;

• Clear and direct communication;

• Strong cross-functional collaboration;

• Organizational structure, able to handle multiple campaigns and deadlines without losing quality;

• Proactivity: flagging risks and opportunities early rather than waiting to be asked.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.