Head of Marketing

Growe Talents; Reims; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym, stomatology,心理

Performance-Driven Rewards

Dynamic Work Environment

Résumé du poste

Growe Talents partners with an international online gaming company to lead marketing across LATAM markets, setting strategy and managing brand, content, digital campaigns, and partnerships.

You will drive customer acquisition and revenue growth, manage the marketing budget, and lead a dynamic team. The role requires 7+ years of marketing leadership and a proven track record launching brands in new markets.

Qualifications

• 7+ years in marketing with a strong track record in brand building and market development.
• Proven experience developing and executing 360° marketing strategies across multiple channels.
• Strong experience in partnership marketing with external stakeholders.
• Demonstrated ability to develop co-marketing initiatives and channel partnerships.
• Experience launching and scaling brands in new or emerging markets, preferably across LATAM.
• Strong understanding of the LATAM market and local consumer behavior.

Responsabilités

• Set marketing strategy and positioning for growth in LATAM markets.
• Manage brand, content, digital channels, and campaigns.
• Drive customer acquisition and revenue growth through integrated campaigns.
• Manage the marketing budget and allocate resources effectively.
• Lead and develop the marketing team to deliver results.
• Track metrics such as pipeline, conversion, and ROI.

Connaissances

Brand building

Market development

360° marketing

Partnership marketing

Co-marketing

Channel partnerships

LATAM market

Analytical mindset

Outils

CRM systems

Back-office platforms

Description du poste

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Set marketing strategy and positioning;

• Manage brand, content, digital, and campaigns;

• Drive customer acquisition and revenue growth;

• Manage the marketing budget;

• Lead and developing the marketing team;

• Track metrics such as pipeline, conversion, and ROI.

Experience you’ll need to bring:

• 7+ years of experience in marketing, with a strong track record in brand building and market development;

• Proven experience developing and executing 360° marketing strategies across multiple channels;

• Strong experience in partnership marketing, including building and managing relationships with strategic partners, agencies, influencers, media, affiliates, and other external stakeholders;

• Demonstrated ability to develop co-marketing initiatives and channel partnerships that drive brand awareness, customer acquisition, and business growth;

• Experience launching and scaling brands in new or emerging markets, preferably across Latin America;

• Strong understanding of the LATAM market, including local consumer behavior, cultural nuances, media landscape, and key marketing channels;

• Experience adapting global brand strategies to local markets and audiences;

• Strong analytical and commercial mindset, with the ability to connect brand initiatives with measurable business results.

It’s a perfect match if you have those personal features:

• Strategic thinking and commercial mindset;

• Proactivity;

• Strong relationship-building and negotiation skills;

• Creativity and results orientation;

• Hands-on approach and adaptability;

• Excellent communication and teamwork skills.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.